Ovona vs Pharo: Google Ads & Meta Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Ovona, Oct 26, 2026 for Pharo.
The short answer
- Paid plans start at $59/month for Ovona and $9.99/month for Pharo.
- Pharo lists 4 features Ovona’s listing doesn’t mention, including Behavior, Cost per acquisition, Traffic source.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
standard
Standard
- · Begin Checkout Conversion
- · Email Support
- · Google Ads Conversions- Page to Purchase
- · Google Analytics 4 (GA4) Tracking
- · Pixel Health & Diagnostics
- · Product & Collection Specific Pixels
Premium
- · Begin Checkout Conversion
- · Checkout Extensibility & Live Diagnostic
- · Dedicated Support
- · GA4 Integration & Storefront Traffic
- · Google Ads Conversions- Page to Purchase
- · Product & Collection Specific Pixels
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAd blockers, iOS tracking limits, and dropped connections stop browser pixels from reporting sales to Meta, so your ads optimize on incomplete data. Ovona sends your store's events to Meta from our servers instead of the shopper's browser. Purchases and checkouts are built from Shopify order data, so they arrive even when the browser pixel is blocked.
Pharo Ads Tracking connects your store to Google Ads, Google Analytics 4 and Meta (Facebook) in minutes, with no code or developer. Add your Conversion ID, GA4 Measurement ID or Facebook Pixel ID and every key shopper event is tracked automatically, from page view to purchase. Built on Shopify Web Pixels and Checkout Extensibility, with consent-aware tracking and Meta Conversions API.
- Purchases reach Meta even when ad blockers stop the browser pixel
- Tracks the full funnel: product views, add to carts, checkouts, and purchases
- Recognizes returning shoppers so more of your conversions are matched to ads
- Counts each conversion once, so your Meta reporting stays clean
- Add pixel to your website without account connection and authentication
- Tracks events like page view, add to cart, begin checkout, purchases
- Our solution integrates seamlessly with Checkout extensibility
- Set up Google Pixel in 2 mins with all events auto-tracked.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ovona |  Pharo |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Ovona | Pharo |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
Ovona and Pharo: common questions
- Is Ovona or Pharo cheaper?
- Paid plans start at $59/month for Ovona and $9.99/month for Pharo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pharo lists 4 the others don’t mention, such as Behavior, Cost per acquisition, Traffic source, Website. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Ovona, Oct 26, 2026 for Pharo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Ovona, Oct 26, 2026 for Pharo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.