Ovona vs Omega Google Ads, GA4 & GTM
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Ovona, Nov 9, 2026 for Omega Google Ads, GA4 & GTM.
The short answer
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $59/month for Ovona and $12/month for Omega Google Ads, GA4 & GTM.
- Omega Google Ads, GA4 & GTM lists 5 features Ovona’s listing doesn’t mention, including Audience segments, Behavior, Engagement metrics.
Head to head
- United States
- Czechia
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
standard
Free
- · 1 Google Ads account
- · 20 orders tracked/month
- · 24/7 live chat support
- · 30-day data retention
- · ROI Compliance Checker
- · Real-time events testing
Starter
- · 100 orders tracked/month
- · 24/7 Live chat support
- · 60-day data retention
- · All in FREE, plus:
- · Consent Mode
- · GA4 & GTM integrations
Professional
- · 180-day data retention
- · 2 custom markets included
- · 24/7 Live chat support
- · 3 Google Ads accounts
- · All in STARTER, plus:
- · Full Order, Buyer, Product Analytics
Enterprise
- · 24/7 live chat/meeting/phone support
- · 365-day data retention
- · 8 custom markets included
- · ALL in Professional, plus:
- · Dedicated product manager support
- · Unlimited Google Ads accounts
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAd blockers, iOS tracking limits, and dropped connections stop browser pixels from reporting sales to Meta, so your ads optimize on incomplete data. Ovona sends your store's events to Meta from our servers instead of the shopper's browser. Purchases and checkouts are built from Shopify order data, so they arrive even when the browser pixel is blocked.
See which Shopify conversions reach Google Ads and when tracking needs attention. Set up Google Ads tracking with Google tag and Google Pixel, server-side, no code. Send events to GA4 and Google Tag Manager (GTM), with Consent Mode v2. Use Signal Quality to score tracking health, consent acceptance and conversion lag. Explore order, buyer and product data in Business Insights, then ask Sidekick.
- Purchases reach Meta even when ad blockers stop the browser pixel
- Tracks the full funnel: product views, add to carts, checkouts, and purchases
- Recognizes returning shoppers so more of your conversions are matched to ads
- Counts each conversion once, so your Meta reporting stays clean
- Key event tracking: View Content, Add to Cart, Initial Checkout, Purchase
- No more duplicate and missing conversions with server-side tracking
- Easily track conversion events across multiple Google Accounts
- Unlimited Google Ads Enhanced Conversion Tracking & Custom Audience Creation
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Ovona |  Omega Google Ads, GA4 & GTM |
|---|---|---|
| Detected stores | Not published | 470 |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 7% |
| Top store categories | Not published | Apparel & Accessories, Home & Garden, Health & Beauty |
| Top store countries | Not published | United States, Czechia, Germany |
Reviews
| Measure | Ovona | Omega Google Ads, GA4 & GTM |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 54 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 4% |
Pricing
| Measure | Ovona | Omega Google Ads, GA4 & GTM |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $59/month | $12/month(ahead) |
| Longest free trial | 14 days | 3 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Ovona | Omega Google Ads, GA4 & GTM |
|---|---|---|
| Shopify category rank | #262 | #43(ahead) |
| Shopify App Charts | Not on this week’s charts | #46 on Rookies in Class of 2025 |
| Built for Shopify | No | Yes |
| Launched | Jul 21, 2026 | Apr 23, 2025 |
| Languages | 1 | 1 |
| Developer | Osmosia Venture LLC | Omega |
FAQ
Ovona and Omega Google Ads, GA4 & GTM: common questions
- Is Ovona or Omega Google Ads, GA4 & GTM cheaper?
- Only Omega Google Ads, GA4 & GTM lists a free plan. Paid plans start at $59/month for Ovona and $12/month for Omega Google Ads, GA4 & GTM. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Ovona lists 1 the others don’t mention, such as Retargeting. Omega Google Ads, GA4 & GTM lists 5 the others don’t mention, such as Audience segments, Behavior, Engagement metrics, Performance tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Ovona, Nov 9, 2026 for Omega Google Ads, GA4 & GTM; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Ovona, Nov 9, 2026 for Omega Google Ads, GA4 & GTM. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.