Outlinkers External Button vs Shortly — Affiliate Marketing

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 2, 2026 for Outlinkers External Button, Nov 9, 2026 for Shortly.

The short answer

  • On the Shopify App Store: Outlinkers External Button 5.0 from 2 reviews and Shortly 4.8 from 176 reviews.
  • Shortly lists 24 features Outlinkers External Button’s listing doesn’t mention, including Analytics, Auto-tracking, Automated rules.

Head to head

Detected stores

Outlinkers External Button: —
Shortly: 1,068

App Store reviews

Outlinkers External Button: 2
Shortly: 176

Stores added, 28 days

Outlinkers External Button: —
Shortly: 1
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Badges and icons
  • Affiliate programs
  • Affiliate programs
  • Order tracking
Languages
  • English
  • English
Launched
May 22, 2026
Apr 28, 2021
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
1 last full month
Detected stores
0active installs
1,068active installs
  • KAZO
  • Bad Birdie
  • OnlyFans Merch
  • Glitterbels
  • ELAN
+1,063 more
Most common store size
—
11-50 products26%
Top countries
—
  • United States32%
  • United Kingdom6%
  • Germany4%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

01020NovJanMarMayJulSepOctShortly — Affiliate Marketing: 12 reviews in November 2025Shortly — Affiliate Marketing: 4 reviews in December 2025Shortly — Affiliate Marketing: 7 reviews in January 2026Shortly — Affiliate Marketing: 4 reviews in February 2026Shortly — Affiliate Marketing: 14 reviews in March 2026Shortly — Affiliate Marketing: 11 reviews in April 2026Shortly — Affiliate Marketing: 15 reviews in May 2026Shortly — Affiliate Marketing: 9 reviews in June 2026Shortly — Affiliate Marketing: 5 reviews in July 2026Shortly — Affiliate Marketing: 4 reviews in August 2026Shortly — Affiliate Marketing: 4 reviews in September 2026Shortly — Affiliate Marketing: 1 reviews in October 2026
Outlinkers External ButtonShortlyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
From $9.99 to $29.99/month
Plans
Annual Plan$25/year
2-day free trial
  • · Bulk edit product link settings
  • · Click tracking and analytics
  • · Custom button text and styling
  • · External link buttons for products
  • · Multiple buttons per product
  • · Show buttons on all store pages
FreeFree to install
Only for development (sandbox) stores.
  • · Limited Features
Basic$9.99/month
7-day free trial+$10 Shopify Plus
  • · Add up-to 50 Influencers
  • · Create up to 100 Trackable Short Links
  • · Influencers Portal
  • · Track Orders
Premium$19.99/month
7-day free trial+$10 Shopify Plus
  • · Add up-to 100 Influencers
  • · Coupons Tracking
  • · Create up to 500 Trackable Short Links
  • · Influencers Portal
  • · Live Chat Support
  • · Track Orders
Pro$29.99/month
7-day free trial+$20 Shopify Plus
  • · Branded Influencers Portal
  • · Create Unlimited Trackable Short Links
  • · Live Chat Support
  • · Track Orders
  • · Unlimited Affiliate Programs
  • · Unlimited Influencers
Coverage
6 of 32 features19%
29 of 32 features91%
Unique strengths
  • Collection pages
  • Homepage
  • Product pages
  • Analytics
  • Auto-tracking
  • Automated rules
  • Automations
  • +20 more
Affiliate programs
14%3/21
100%21/21
Affiliate experience
13%1/8
100%8/8
Commission options
25%1/4
100%4/4
Payments
0%0/2
100%2/2
Referral management
14%1/7
100%7/7
Badges and icons
100%3/3
0%0/3
Icon position
100%3/3
0%0/3
Order tracking
0%0/8
100%8/8
Notifications
0%0/5
100%5/5
Tracking
0%0/3
100%3/3
3326onlybothonly
Outlinkers External ButtonShortly32 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Checkout
  • Facebook/Youtube/Google/IG
  • Email/SMS/Twitter/TikTok/Snap
  • SMS Marketing—Email Marketing
  • Bio Links—Youtube Video Links
  • 1000+ Integrations
  • Affiliate Marketing/filiale
How it sells itself

Display customizable external link buttons for informational and product discovery purposes. Add buttons like "Learn More," "View Details," or custom call-to-action buttons linking to brand websites, product information, documentation, promotional content, or custom URLs.

This powerful Marketing Tool that allows you to generate trackable links for email marketing, Influencer marketing, Affiliate links, and Social media campaigns links. This app also provides conversion tracking and Traffic insights flow from each short link.

Key points
  • Replace Add to Cart with customizable external affiliate link buttons
  • Display multiple external buttons for products and marketplaces
  • Assign unique external links to individual product variants
  • Bulk edit external links and button settings for products
  • Merchants can Track sales, revenue, orders, and clicks from each Short Link
  • Affiliate Programs: Dashboard From where can see progress
  • Marketing with custom message bar & Preloaded checkout links
  • Track Affiliate links & Make data-driven decisions with click & sales tracking
Screenshots
Outlinkers External Links Bulk Edit
Outlinkers External ButtonOutlinkers Product ViewOutlinkers External Links Button Settings
Offer discounts - Affiliate Programs
Affiliate links Track traffic - Affiliate ProgramsAffiliate links Affiliate ProgramsTrack sales by influencers - Affiliate Programs

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOutlinkers External ButtonShortly
Detected storesNot published1,068as of Nov 9, 2026
Net store change, 28 days0estimated+1estimated
Stores added, 28 daysNot enough data1new and returning
Big-brand shareNot enough data19%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Health & Beauty, Home & Garden
Top store countriesNot publishedUnited States, United Kingdom, Germany

Reviews

MeasureOutlinkers External ButtonShortly
App Store rating5.0 ★(ahead)4.8 ★
App Store reviews2176(ahead)
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data19%

Pricing

MeasureOutlinkers External ButtonShortly
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$9.99/month
Longest free trial2 days7 days
Plans listed14

Listing

MeasureOutlinkers External ButtonShortly
Shopify category rank#63in Affiliate programs#13(ahead)in Affiliate programs
Shopify App ChartsNot on this week’s charts#12 in Affiliate programs
Built for ShopifyNoYes
LaunchedMay 22, 2026Apr 28, 2021
Languages1English1English
DeveloperCodexa LabsShortly

FAQ

Outlinkers External Button and Shortly: common questions

Which has better reviews, Outlinkers External Button or Shortly?
On the Shopify App Store: Outlinkers External Button 5.0 from 2 reviews and Shortly 4.8 from 176 reviews.
What features does each app list that the other doesn’t?
Outlinkers External Button lists 3 the others don’t mention, such as Collection pages, Homepage, Product pages. Shortly lists 24 the others don’t mention, such as Analytics, Auto-tracking, Automated rules, Automations. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 2, 2026 for Outlinkers External Button, Nov 9, 2026 for Shortly; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 2, 2026 for Outlinkers External Button, Nov 9, 2026 for Shortly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.