Outline ‑ Upsell & Discounts vs Upselly: Real Bundles & FBT

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 12, 2026 for Outline, Oct 13, 2026 for Upselly.

The short answer

  • Both list a free plan. Paid plans start at $19/month for Outline and $9.99/month for Upselly.
  • Outline lists 11 features Upselly’s listing doesn’t mention, including Announcement bar, Free gifts, Free shipping.

Head to head

App Store reviews

Outline: —
Upselly: 13
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

1-Click Upsell & Cross Sell & Frequently Bought Together!

Categories
  • Upsell and cross-sell
  • Upsell and cross-sell
Languages
  • English
  • English
Launched
Nov 12, 2026
Jun 19, 2018
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035JulOctAprSepJanAprJulUpselly: Real Bundles & FBT: 1 reviews in July 2019Upselly: Real Bundles & FBT: 3 reviews in September 2019Upselly: Real Bundles & FBT: 1 reviews in October 2019Upselly: Real Bundles & FBT: 2 reviews in January 2020Upselly: Real Bundles & FBT: 1 reviews in April 2020Upselly: Real Bundles & FBT: 1 reviews in June 2020Upselly: Real Bundles & FBT: 1 reviews in September 2020Upselly: Real Bundles & FBT: 1 reviews in December 2020Upselly: Real Bundles & FBT: 1 reviews in January 2022Upselly: Real Bundles & FBT: 2 reviews in February 2022Upselly: Real Bundles & FBT: 2 reviews in April 2022Upselly: Real Bundles & FBT: 1 reviews in July 2022
OutlineUpsellyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $299/month
From $0 to $39.99/month
Plans
FreeFree
  • · 10,000 monthly widget impressions
  • · All widgets included
  • · Unlimited upsell offers
Growth$19/month
  • · 50,000 monthly widget impressions
  • · All widgets included
  • · Unlimited upsell offers
Pro$49/month
  • · 250,000 monthly widget impressions
  • · All widgets included
  • · Unlimited upsell offers
Scale$149/month
  • · 1,000,000 monthly widget impressions
  • · All widgets included
  • · Unlimited upsell offers
  • · White glove onboarding & migration
Plus$299/month
  • · 5,000,000 monthly widget impressions
  • · All widgets included
  • · Custom widgets
  • · Unlimited upsell offers
  • · White glove onboarding & migration
FreeFree
  • · All features included — no gates
  • · Bundles, BOGO, gifts & cart goals
  • · Removable "Powered by Upselly" credit
  • · Up to 50 online store orders/month
Growth$9.99/month
30-day free trial
  • · 14-day free trial
  • · 51–500 online store orders/month
  • · Everything in Free, no gates
  • · No "Powered by" credit
Pro$19.99/month
30-day free trial
  • · 14-day free trial
  • · 501–2,000 online store orders/month
  • · Everything in Growth
  • · Priority support
Scale$39.99/month
30-day free trial
  • · 14-day free trial
  • · 2,000+ online store orders/month
  • · Everything in Pro
  • · Priority support
Coverage
15 of 19 features79%
8 of 19 features42%
Unique strengths
  • Announcement bar
  • Free gifts
  • Free shipping
  • Frequently bought together
  • +7 more
  • AI recommendations
  • Cart drawer
  • Custom HTML
  • Custom rules
Upsell and cross-sell
79%15/19
42%8/19
Analytics
100%3/3
67%2/3
Customization
67%6/9
56%5/9
Offers and recommendations
86%6/7
14%1/7
1144onlybothonly
OutlineUpselly19 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

OutlineNo rating yetUpselly4.5(13)
Works with also listed by another
—
  • preorderly
  • Trackify X
  • product customizer
  • wholesale pricingnow
How it sells itself

Outline adds offers where shoppers decide how much to buy. Set a free shipping or free gift threshold and a progress bar counts down to it. Suggest products by hand, by rule, or from what people buy together. Show volume pricing while a shopper picks a quantity, or offer the larger size as a one-tap swap. Offers run on the product page, in the add to cart popup, the cart drawer and the cart page.

Upselly builds real Shopify bundle products. Each bundle shows up as one line at checkout, with native inventory tracking and a genuine discounted price next to the original. There is no widget faking totals in the cart. You can also add frequently bought together offers, BOGO deals, quantity breaks, free gifts and cart goal rewards, and every offer is applied as a real Shopify discount at checkout.

Key points
  • Free shipping and free gift bars that count down with the cart total
  • Upsells picked by hand, by rule, or from past orders
  • Volume pricing tables and one-tap upgrades to the larger size
  • Offers on the product page, add to cart popup, cart drawer and cart page
  • Automatically match the color of selected recommended product to your theme
  • Display price and discounted price on the product page with recommended products
  • Manual recommendations: fine-tune manually the recommendations for each product
Screenshots
More sales at every step of the journey
Every offer type, one appIncrease order value every step of the wayDesigns that actually look like your brand
Upsell & increase your average order value with related products
Easy to set up upsells and cross sells with no code requiredMobile First frequently bought together offersFrequently Bought Together • One Click Upsell & Cross Sell

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOutlineUpselly
Detected storesNot publishedNot published
Net store change, 28 days00estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOutlineUpselly
App Store ratingNot published4.5 ★
App Store reviewsNot published13
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureOutlineUpselly
Free planYesYes
Lowest paid monthly plan$19/month$9.99/month(ahead)
Longest free trialNot listed30 days
Plans listed54

Listing

MeasureOutlineUpselly
Shopify category rankNot enough data#513in Upsell and cross-sell
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedNov 12, 2026Jun 19, 2018
Languages1English1English
DeveloperOutlineStorefrontist2

FAQ

Outline and Upselly: common questions

Is Outline or Upselly cheaper?
Both list a free plan. Paid plans start at $19/month for Outline and $9.99/month for Upselly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Outline lists 11 the others don’t mention, such as Announcement bar, Free gifts, Free shipping, Frequently bought together. Upselly lists 4 the others don’t mention, such as AI recommendations, Cart drawer, Custom HTML, Custom rules. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 12, 2026 for Outline, Oct 13, 2026 for Upselly; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 12, 2026 for Outline, Oct 13, 2026 for Upselly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.