Outfy ‑ Social Media Auto Post vs S2B ‑ Shoppable Reels & UGC
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Outfy, Jan 6, 2026 for S2B.
The short answer
- Both list a free plan. Paid plans start at $25/month for Outfy and $5.99/month for S2B.
- S2B lists 6 features Outfy’s listing doesn’t mention, including Carousels, Mobile responsive, Pop-ups.
Head to head
Automated SOCIAL MEDIA posts - VIDEO, COLLAGE, GIF. Sell More!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE forever
- · 1 Auto post PRODUCT per Day / Network
- · AI Studio (UGC Videos, Images, Ads)
- · Captions & Hashtags - Template based
- · Email Support
- · Post to IG, FB, Pinterest
ESSENTIAL
- · + 360 Classic Videos & Collages / Month
- · + Products (Unlimited)
- · + Shorts, Reels, Videos, Collages
- · AI Studio (UGC Videos, Images, Ads)
- · AUTOMATED Posts ->
- · Multilingual AI Captions & Hashtags
GROWTH
- · + 90 Shorts and 90 Long videos / Month
- · + Classic Videos & Collages (unlimited)
- · + Image Promotions
- · AI Studio (400 Free Credits / Month)
- · AUTOMATED Posts ->
- · Connect 2 Accounts per Social Network
UNLIMITED
- · + Video Promotions
- · AI Studio (1000 Free Credits / Month)
- · Connect 5 Accounts per Social Network
- · Download Videos and Collages
- · Everything in GROWTH
- · Unlimited AUTOMATED Posts ->
Free
- · 20 videos
- · 3 feeds
- · 5,000 impressions/month
Pro
- · 200,000 impressions/month
- · 50 videos
- · 6 feeds
Pro +
- · 150 videos
- · 20 feeds
- · Unlimited impressions
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOutfy automates social media marketing for your store. Create and schedule Reels, Shorts, Stories, product videos, promotions, images and collages for Instagram, Facebook, TikTok, Pinterest, YouTube, Bluesky and Threads. Automatically skip sold-out products. Use AI Automation for enhanced product images and brand content: brand awareness, brand values, polls, quizzes, facts and quotes.
Shoppable Reels & UGC transforms your social media videos into conversion-driving shoppable content. Import Instagram Reels, TikTok videos, and UGC directly into your Shopify store and display them in beautiful, mobile-first video carousels on your product pages, homepage, or anywhere in your store.
- Automated AI-powered viral content like Reels. Shorts, Videos, Stories, Collages
- Automated posting on Facebook, Instagram, TikTok, Pinterest, Youtube, Twitter
- AI-powered multilingual Captions, trending Hashtags, Video captions
- Creating effective Sale promotions offering discounts, using stunning templates
- Link products to videos
- Create shoppable video carousels
- Import Reels and TikToks instantly
- Track views, clicks, and sales
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Outfy |  S2B |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Outfy | S2B |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 573 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | 14% | Not enough data |
FAQ
Outfy and S2B: common questions
- Is Outfy or S2B cheaper?
- Both list a free plan. Paid plans start at $25/month for Outfy and $5.99/month for S2B. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Outfy lists 4 the others don’t mention, such as Social sharing, UGC, Video editing, Video templates. S2B lists 6 the others don’t mention, such as Carousels, Mobile responsive, Pop-ups, Video import. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Outfy, Jan 6, 2026 for S2B; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Outfy, Jan 6, 2026 for S2B. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.