OTB Announcements vs Announcer & Countdown
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for OTB Announcements, Nov 9, 2026 for Announcer & Countdown.
The short answer
- Both list a free plan. Paid plans start at $1.99/month for OTB Announcements and $4.99/month for Announcer & Countdown.
- Announcer & Countdown lists 12 features OTB Announcements’s listing doesn’t mention, including Animations, Banner position, Countdown.
Head to head
- United States
- Australia
- Barbados
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free Plan
- · Match announcement colours to your brand
- · Schedule announcements in advance
- · Show announcements by country or region
Pro Plan
- · All the features of free
- · Animated announcement carousel
- · Display multiple rotating announcements
- · Unlimited announcements
Starter
- · 1 Active announcement bar
- · Countdown, Moving Text, Rotating Bars
- · Scheduling
- · Templates library
- · Views & click analytics
Growth
- · Advanced Scheduling & Recurring Bars
- · Countdown, Moving Text, Rotating Bars
- · Page & visibility targeting
- · Templates library
- · Unlimited active announcement bars
Premium
- · A/B testing
- · Advanced Scheduling & Recurring Bars
- · Countdown, Moving Text, Rotating Bars
- · Multi-Language & Auto-translations
- · Page & visibility targeting
- · Regional variants
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureTurn visitors into buyers with smart, targeted announcements. OTB Announcements helps you show the right message at the right time with scheduled, customisable announcement bars. Promote sales, highlight updates, and guide customers to key pages with ease. Control when and where your announcements appear, match them to your brand, and keep your store messaging fresh without lifting a finger.
Grab attention with on-brand announcement bars. Choose five bar types — simple, rotating, news ticker, typewriter, and countdown — to run sales, free-shipping offers, and news on any page. Countdown timers add urgency with flip-clock, box, or circle styles, then show a fallback message when time runs out. Schedule bars ahead, target them by page, and show different messages per market or language.
- Schedule announcements for holidays and key promotions
- Target announcement bars by customer location or region
- Quick setup with no code required
- Simple bar, urgency countdown, or news ticker with a live indicator.
- Display Multiple announcements as slider or news ticker
- Scheduling and automatic expiration with fallback messages
- Custom announcements for different pages
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OTB Announcements |  Announcer & Countdown |
|---|---|---|
| Detected stores | Not published | 31 |
| Net store change, 28 days | 0 | −1 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories, Arts & Entertainment, Electronics |
| Top store countries | Not published | United States, Australia, Barbados |
Reviews
| Measure | OTB Announcements | Announcer & Countdown |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 2 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OTB Announcements | Announcer & Countdown |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $1.99/month(ahead) | $4.99/month |
| Longest free trial | Not listed | 7 days |
| Plans listed | 2 | 3 |
Listing
| Measure | OTB Announcements | Announcer & Countdown |
|---|---|---|
| Shopify category rank | #421 | #182(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 1, 2026 | Aug 8, 2016 |
| Languages | 1 | 1 |
| Developer | OTB Thinking | Pasilobus |
FAQ
OTB Announcements and Announcer & Countdown: common questions
- Is OTB Announcements or Announcer & Countdown cheaper?
- Both list a free plan. Paid plans start at $1.99/month for OTB Announcements and $4.99/month for Announcer & Countdown. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OTB Announcements lists 2 the others don’t mention, such as Campaign targeting, Geo-targeting. Announcer & Countdown lists 12 the others don’t mention, such as Animations, Banner position, Countdown, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for OTB Announcements, Nov 9, 2026 for Announcer & Countdown; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for OTB Announcements, Nov 9, 2026 for Announcer & Countdown. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.