Origin: Attribution & Profit vs UTM Analytics
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 6, 2026 for Origin, Oct 15, 2026 for UTM Analytics.
The short answer
- Only UTM Analytics lists a free plan. Paid plans start at $29/month for Origin and $5/month for UTM Analytics.
- Origin lists 9 features UTM Analytics’s listing doesn’t mention, including Analytics dashboard, Data export, Event tracking.
Head to head
- United States
- Czechia
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro
- · 1-year attribution window
- · 2,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Platinum
- · 1-year attribution window
- · 10,000 orders/month
- · Custom costs & profit tracking
- · MCP server
- · Meta Ads & Google Ads integration
- · Multi-touch attribution
Free Plan
- · Date Range filter
- · Graphs & Statistics
- · UTM link generator tool
- · UTM tracking
- · Up to 30 orders/month
Unlimited Scaling
- · Date Range filter
- · Graphs & Statistics
- · Super Reactive Support
- · UTM link generator tool
- · UTM tracking
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOrigin improves your order attribution data and tracks more orders than regular analytics. Beat ad blockers, cookie banners, and iOS 14 limitations with our server side attribution system. Get metrics you can't normally see: LTV, new vs. return customers, net profit, and true ROAS (including LTV) for each ad, campaign, & UTM link.
UTM Analytics gathers all your Shopify order UTMs and creates beautiful dashboards out of them. Charts make it more comprehensible for you to understand things like finding the campaign source of your orders with more granular details. It also overcomes the restriction applied by the IOS 14 release to make analytics tracking in real time and more accurate.
- Reliable and accurate UTM analytics
- Instant order attribution - no need to wait days to see results
- Quickly find your top-performing sources and campaigns
- Generate UTM links and snippets that plug directly into FB Ads
- Real time insights UTM conversions.
- Beautiful charts and statistics based on orders.
- Tool for UTM link generation.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Origin |  UTM Analytics |
|---|---|---|
| Detected stores | 91 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Sporting Goods, Apparel & Accessories | Not published |
| Top store countries | United States, Czechia, India | Not published |
Reviews
| Measure | Origin | UTM Analytics |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 34 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Origin | UTM Analytics |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29/month | $5/month(ahead) |
| Longest free trial | 14 days | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Origin | UTM Analytics |
|---|---|---|
| Shopify category rank | #40(ahead) | #544 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Nov 11, 2022 | Nov 15, 2023 |
| Languages | 1 | 1 |
| Developer | Origin Attribution | Free Gifts |
FAQ
Origin and UTM Analytics: common questions
- Is Origin or UTM Analytics cheaper?
- Only UTM Analytics lists a free plan. Paid plans start at $29/month for Origin and $5/month for UTM Analytics. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Origin lists 9 the others don’t mention, such as Analytics dashboard, Data export, Event tracking, Funnel analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 6, 2026 for Origin, Oct 15, 2026 for UTM Analytics; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 6, 2026 for Origin, Oct 15, 2026 for UTM Analytics. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.