OC Meta Pixel‑ Facebook Pixels vs XITAPPS PIXELS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- OC Meta Pixel‑ Facebook Pixels is detected on 540× as many Shopify stores as XITAPPS PIXELS: 1,080 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and XITAPPS PIXELS 5.0 from 1 reviews.
- Only OC Meta Pixel‑ Facebook Pixels lists a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for XITAPPS PIXELS.
- XITAPPS PIXELS lists 15 features OC Meta Pixel‑ Facebook Pixels’s listing doesn’t mention, including Activity tracking, Audience segments, Behavior.
Head to head
Facebook Multiple Pixels, Conversion API, Catalog Feeds
- United States
- Hong Kong
- Germany
- Hong Kong
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free for life
- · 1 Meta Pixel + Conversions API
- · 1 catalog feed - 500 items - 1 rule
- · 10 orders tracked per month
- · Ad Data Protection: bots/auto & cookie
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7
Lite
- · 1 catalog feed - 2,000 items - 3 rules
- · 100 orders tracked per month
- · 3 Meta Pixels, 1 Conversions API
- · Ad Data Protection: bots/auto & cookie
- · Exclude by IP, B2B events, subscriptions
- · Integrate COD, Subscription, Bundle apps
Pro "Basic & Grow"
- · Ad Performance with ROAS & funnel
- · Full Ad Data Protection + AI agent rules
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7 & Experts audit
- · Target by market & landing page
- · Unlimited Meta Pixels, 1 Conversions API
Pro "Adv & Plus"
- · Ad Performance with ROAS & funnel
- · Full Ad Data Protection + AI agent rules
- · Integrate COD, Subscription, Bundle apps
- · Live chat support 24/7 & Experts audit
- · Target by market & landing page
- · Unlimited Meta Pixels, 1 Conversions API
Starter
- · 3 Pixels
- · Conversion API for all pixels
- · Real Time Event Submit
- · Resolve Event Missing Issue
- · Server Side Tracking
- · Unlimited Event
Plus
- · 6 Pixels
- · Conversion API for all pixels
- · Real Time Event Submit
- · Resolve Event Missiing Issue
- · Server Side Tracking
- · Unlimited Event
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every feature📉 Why are your Facebook Ads underperforming? iOS 14+ and ad blockers hide many of your conversions from Meta. 🛡️ Trusted by Shopify merchants and refined over 5+ years, Orichi Pixel rebuilds that missing tracking layer so Meta's AI optimizes on real data, not guesses.
XITAPPS PIXELS enhances your ad strategy by providing accurate Facebook event tracking through seamless server-side integration with the Facebook Conversion API (CAPI). Easily set up and manage multiple Facebook Pixels on your Shopify store to capture every conversion event, eliminating data loss caused by browser restrictions, ad blockers, or iOS updates.
- Bypass iOS 14+ update & ad blocks with Facebook Pixel, Conversion API (CAPI).
- Flexibility for adding multi pixels with accurate event tracking
- Add tracking multiple pixels (Facebook, Tiktok), Tiktok Pixel.
- Add and manage multiple Facebook pixels for niche targeting and backup purposes
- Overcome iOS ad blocking issues to ensure no conversion event is missed.
- Seamlessly integrate with Shopify and Facebook for streamlined event tracking.
- Manage multiple pixels for niche targeting and comprehensive ad insights.
- Capture every conversion event accurately with Facebook server-side tracking.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OC Meta Pixel‑ Facebook Pixels | XITAPPS PIXELS |
|---|---|---|
| Detected stores | 1,080(ahead) | 2 |
| Net store change, 28 days | −12 | 0 |
| Stores added, 28 days | 8 | Not enough data |
| Big-brand share | 25% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Luggage & Bags |
| Top store countries | United States, Hong Kong, Germany | Hong Kong, United States |
Reviews
| Measure | OC Meta Pixel‑ Facebook Pixels | XITAPPS PIXELS |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 117(ahead) | 1 |
| New reviews, 28 days | 10(ahead) | 0 |
| Reviewers a year or more in | 17% | Not enough data |
Pricing
| Measure | OC Meta Pixel‑ Facebook Pixels | XITAPPS PIXELS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $9.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | OC Meta Pixel‑ Facebook Pixels | XITAPPS PIXELS |
|---|---|---|
| Shopify category rank | #11 | #266 |
| Shopify App Charts | #18 in Analytics | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Jun 29, 2021 | Aug 14, 2024 |
| Languages | 1 | 1 |
| Developer | OrichiCommerce | XITAPPS |
FAQ
OC Meta Pixel‑ Facebook Pixels and XITAPPS PIXELS: common questions
- Which is more popular, OC Meta Pixel‑ Facebook Pixels or XITAPPS PIXELS?
- OC Meta Pixel‑ Facebook Pixels is detected on 540× as many Shopify stores as XITAPPS PIXELS: 1,080 vs 2 as of Nov 8, 2026.
- Is OC Meta Pixel‑ Facebook Pixels or XITAPPS PIXELS cheaper?
- Only OC Meta Pixel‑ Facebook Pixels lists a free plan. Paid plans start at $9.99/month for OC Meta Pixel‑ Facebook Pixels and $14.99/month for XITAPPS PIXELS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OC Meta Pixel‑ Facebook Pixels or XITAPPS PIXELS?
- On the Shopify App Store: OC Meta Pixel‑ Facebook Pixels 5.0 from 117 reviews and XITAPPS PIXELS 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- OC Meta Pixel‑ Facebook Pixels lists 9 the others don’t mention, such as Custom dashboards, Custom reports, Data export, Product category. XITAPPS PIXELS lists 15 the others don’t mention, such as Activity tracking, Audience segments, Behavior, Bid optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.