Orderly Emails ‑ Templates App vs Shootmail Email Builder

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Orderly Emails, Oct 13, 2026 for Shootmail Email Builder.

The short answer

  • Orderly Emails lists 10 features Shootmail Email Builder’s listing doesn’t mention, including Analytics, Bulk editing, Custom code.

Head to head

App Store reviews

Orderly Emails: 780
Shootmail Email Builder: —

New reviews, 28 days

Orderly Emails: 9
Shootmail Email Builder: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Customize your email designs to match your brand and sell more

—
Categories
  • Email marketing
  • Abandoned cart
  • Email marketing
  • Abandoned cart
Languages
  • English
  • English
Launched
Mar 28, 2016
Oct 10, 2025
Built for Shopify
Not badged
Not badged
Reviews per month
18 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

050100NovJanMarMayJulSepOctOrderly Emails ‑ Templates App: 30 reviews in November 2025Orderly Emails ‑ Templates App: 16 reviews in December 2025Orderly Emails ‑ Templates App: 27 reviews in January 2026Orderly Emails ‑ Templates App: 16 reviews in February 2026Orderly Emails ‑ Templates App: 65 reviews in March 2026Orderly Emails ‑ Templates App: 45 reviews in April 2026Orderly Emails ‑ Templates App: 17 reviews in May 2026Orderly Emails ‑ Templates App: 8 reviews in June 2026Orderly Emails ‑ Templates App: 11 reviews in July 2026Orderly Emails ‑ Templates App: 11 reviews in August 2026Orderly Emails ‑ Templates App: 8 reviews in September 2026Orderly Emails ‑ Templates App: 18 reviews in October 2026Shootmail Email Builder: 1 reviews in April 2026
Orderly EmailsShootmail Email BuilderCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
—
$12/month
Plans
FreeFree to install
Try before you buy. Each email theme $99 / year – includes all Shopify email templates and 24/7 support.
  • · 24/7 customer support
  • · 40+ Shopify email templates included
  • · Built-in sales-boosting email features
  • · Easy to use, no coding required
  • · Emails optimized for mobile & desktop
  • · Full editor, including Magic Designer
Pro Plan$12/month
7-day free trial
  • · Beautiful email templates
  • · Deep Shopify integration
  • · Mobile responsive & dark mode
  • · One click export to Klaviyo and more
  • · Powerful, Notion like email builder
  • · Prompt support
Coverage
21 of 31 features68%
21 of 31 features68%
Unique strengths
  • Analytics
  • Bulk editing
  • Custom code
  • Custom fonts
  • +6 more
  • Back-in-stock emails
  • Browse abandonment
  • Custom campaigns
  • Discount offers
  • +6 more
Abandoned cart
0%0/4
100%4/4
Cart recovery
0%0/3
100%3/3
Display options
0%0/1
100%1/1
Email marketing
78%21/27
63%17/27
Campaign types
65%11/17
100%17/17
Managing campaigns
100%10/10
0%0/10
101110onlybothonly
Orderly EmailsShootmail Email Builder31 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Order Printer Pro
  • POS retail app
  • Store Pickup + Delivery
  • SendOwl
  • Tracktor Order Tracking
  • OrderlyPrint
—
How it sells itself

Still using Shopify’s standard email template designs? Orderly Emails boosts your brand, sales and email marketing with customizable templates for every email notification Shopify sends - order confirmation email, shipping confirmation email, abandoned cart etc. Quickly customize with your logo, styles, email marketing sections, discounts & recommended products.

Send beautiful emails to drive customer engagement, upsell your products, notify about new product launches or send newsletters. Replace default Shopify customer notification emails with pre-built, well-designed emails templates. Create your own email templates with notion-like email builder and deep Shopify integration to insert your store's products, collections and discounts easily.

Key points
  • Polished brand experience: upgrade from dull, standard Shopify email templates
  • Custom in a click: instantly add logo, colors and fonts with Magic Designer tool
  • Sell More: insert post purchase discounts, product recommendations and upsells
  • No limits: Multi-currency, quick translation & country settings all supported
  • Pre-built transactional and marketing email templates
  • Super simple notion editor like interface, no drag-drop
  • Single click export to Klaviyo, Sendgrid, Mailchimp & more
  • Mobile responsive emails that support dark mode by default
Screenshots
Order emails: from basic to branded
OrderlyEmails: Boost upsells and loyalty with discountsOrderlyEmails: Custom order email templates in a clickOrderlyEmails: Sell worldwide, with translation & multi-currency
Shootmail has pre-built email templates
Single click export to email services like klaviyo etcMobile responsive and dark mode by defaultBuilding new emails from scratch is very simple

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOrderly EmailsShootmail Email Builder
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOrderly EmailsShootmail Email Builder
App Store rating3.8 ★Not published
App Store reviews780Not published
New reviews, 28 days9Not enough data
Reviewers a year or more in79%Not enough data

Pricing

MeasureOrderly EmailsShootmail Email Builder
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listed$12/month
Longest free trialNot listed7 days
Plans listed11

Listing

MeasureOrderly EmailsShootmail Email Builder
Shopify category rank#42(ahead)in Email marketing#370in Email marketing
Shopify App Charts#13 on Featured by Shopify in Email marketingNot on this week’s charts
Built for ShopifyNoNo
LaunchedMar 28, 2016Oct 10, 2025
Languages1English1English
DeveloperFORSBERG+two ApSStoreBud Technologies LLP

FAQ

Orderly Emails and Shootmail Email Builder: common questions

What features does each app list that the other doesn’t?
Orderly Emails lists 10 the others don’t mention, such as Analytics, Bulk editing, Custom code, Custom fonts. Shootmail Email Builder lists 10 the others don’t mention, such as Back-in-stock emails, Browse abandonment, Custom campaigns, Discount offers. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Orderly Emails, Oct 13, 2026 for Shootmail Email Builder; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Orderly Emails, Oct 13, 2026 for Shootmail Email Builder. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.