Optivo Product Options vs SmartOptions Custom Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Optivo Product Options, Oct 28, 2026 for SmartOptions Custom Options.
The short answer
- Both list a free plan. Paid plans start at $9.99/month for Optivo Product Options and $3.99/month for SmartOptions Custom Options.
- Optivo Product Options lists 8 features SmartOptions Custom Options’s listing doesn’t mention, including Custom HTML, Custom pricing, Custom text.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Core product option types
- · Email support
- · Option details on the cart line
- · Options never create product variants
- · Text box, number, dropdown and checkbox
Advance
- · 200 orders/month plus live 1:1 meetings
- · Advanced and styled option types
- · Advanced pricing and tooltips
- · Date picker, image swatch, color swatch
- · Everything in Free
Professional
- · Custom CSS and HTML sections
- · Everything in Free and Advance
- · Live previews for product options
- · Unlimited designs and support
- · Unlimited product option sets
- · Up to 10 option styling themes
Free
- · 1 live option set
- · All option types included
- · Conditional show/hide logic
- · Email support
- · Smart product targeting
- · Text, dropdowns & color swatches
Micro
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Smart Options
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptivo adds custom options to your products: engraving text, color and image swatches, dropdowns, checkboxes, dates, numbers and sliders. Selections are saved as line item properties on the cart line, so no product variants are created and your catalogue keeps only the SKUs you built. Any surcharge the choices add is applied at checkout by a cart transform function, so what a customer sees is what they are charged.
SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products.
- 20 option types: text, number, slider, date, color and image swatches, dropdowns
- No variants created - selections are saved as line item properties on the line
- Surcharge rules: flat fee, percentage, per character, formula and quantity tiers
- Conditional logic shows or hides options based on earlier answers
- 10 option types: text, dropdowns, color swatches, date pickers, and more
- Built-in surcharges for premium options on every store and inventory tracking
- One-click theme installation for all Online Store 2.0 themes
- Analytics dashboard to track option views, selections, and conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  SmartOptions Custom Options | |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | SmartOptions Custom Options | |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 22 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | SmartOptions Custom Options | |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.99/month | $3.99/month(ahead) |
| Longest free trial | Not listed | 7 days |
| Plans listed | 3 | 3 |
Listing
| Measure | SmartOptions Custom Options | |
|---|---|---|
| Shopify category rank | Not enough data | #34 |
| Shopify App Charts | Not on this week’s charts | #15 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | Nov 2, 2026 | Apr 1, 2026 |
| Languages | 1 | 1 |
| Developer | Golden Info Systems Limited | Nerd Labs |
FAQ
Optivo Product Options and SmartOptions Custom Options: common questions
- Is Optivo Product Options or SmartOptions Custom Options cheaper?
- Both list a free plan. Paid plans start at $9.99/month for Optivo Product Options and $3.99/month for SmartOptions Custom Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Optivo Product Options lists 8 the others don’t mention, such as Custom HTML, Custom pricing, Custom text, Dates. SmartOptions Custom Options lists 3 the others don’t mention, such as Translation, Variant upcharges, Variants display. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Optivo Product Options, Oct 28, 2026 for SmartOptions Custom Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Optivo Product Options, Oct 28, 2026 for SmartOptions Custom Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.