OptiStep vs Email PopUp & Pop Up Discount
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for OptiStep, Nov 9, 2026 for Email PopUp & Pop Up Discount.
The short answer
- Email PopUp & Pop Up Discount lists 27 features OptiStep’s listing doesn’t mention, including Banners, BOGO, Bulk discounts.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active Bundle at a time
- · 1 Active Promotion at a time
- · Analytics dashboard
- · Cart + Product recommendations
- · Countdown timers + exit intent
- · Popup email/SMS capture
Pro Plan
- · Advanced recommendations
- · Audience targeting & segmentation
- · Full analytics + insights
- · Priority support
- · Scheduling & automation (Email/SMS)
- · Unlimited bundles
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes.
Promote Sales with popups like email pop-ups, image popup, promo popup, newsletter popup, and sms popup options. Drive urgency using a countdown popups or spin the wheel popup (spin to win popups) and maximize revenue with an upsell popup, cross sell popup, or triggered Add to Cart PopUps.
- Show targeted product suggestions on product, cart, and thank-you pages
- Create time-limited promotions with countdowns and urgency widgets
- Build personalized funnels using tags, collections, and cart data
- Capture emails or SMS with customizable opt-in forms




All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | OptiStep | Email PopUp & Pop Up Discount |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptiStep | Email PopUp & Pop Up Discount |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 405 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | OptiStep | Email PopUp & Pop Up Discount |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $9.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | Not published |
Listing
| Measure | OptiStep | Email PopUp & Pop Up Discount |
|---|---|---|
| Shopify category rank | #1002 | #9(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Aug 12, 2025 | Jan 24, 2025 |
| Languages | 1 | 1 |
| Developer | bluzale | Hoppy Apps |
FAQ
OptiStep and Email PopUp & Pop Up Discount: common questions
- What features does each app list that the other doesn’t?
- Email PopUp & Pop Up Discount lists 27 the others don’t mention, such as Banners, BOGO, Bulk discounts, Campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for OptiStep, Nov 9, 2026 for Email PopUp & Pop Up Discount; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for OptiStep, Nov 9, 2026 for Email PopUp & Pop Up Discount. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.





