OptiStep vs SmartPush: Email, SMS, Pop‑up
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Only SmartPush lists a free plan. Paid plans start at $9.99/month for OptiStep and $19/month for SmartPush.
- SmartPush lists 47 features OptiStep’s listing doesn’t mention, including A/B testing, Abandoned cart, AI generation.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active Bundle at a time
- · 1 Active Promotion at a time
- · Analytics dashboard
- · Cart + Product recommendations
- · Countdown timers + exit intent
- · Popup email/SMS capture
Pro Plan
- · Advanced recommendations
- · Audience targeting & segmentation
- · Full analytics + insights
- · Priority support
- · Scheduling & automation (Email/SMS)
- · Unlimited bundles
Free to Install
- · $1 SMS credit
- · 1,000 emails/month
- · 100+ marketing email templates
- · 15-Day All Premium | 5k Free Emails
- · 500 contacts/month
- · Pre-built workflows and automation
STANDARD
- · $1 SMS credit
- · 500+ contacts | 6,000+ emails/month
- · Core features:
- · ✓ A/B testing
- · ✓ AI product recommendation
- · ✓ Domain authentication & warm-up
PRO
- · $1 SMS credit
- · 500+ contacts| Unlimited emails
- · Core features:
- · ✓ A/B testing
- · ✓ Domain authentication & warm-up
- · ✓ Expert support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes.
Stop losing sales to abandoned carts and missed connections. Grow sales with SmartPush’s email/SMS/popup tools. Automate workflows, capture subscribers, send targeted campaigns. Discover how it can grow your store.
- Show targeted product suggestions on product, cart, and thank-you pages
- Create time-limited promotions with countdowns and urgency widgets
- Build personalized funnels using tags, collections, and cart data
- Capture emails or SMS with customizable opt-in forms
- AI-generated text, optimal sending time for each user
- With various preset templates for emails and pop-ups such as cart retention
- A/B testing, booster, and gmail promo card to improve effectiveness
- The preset automated workflow covers user shopping behavior and lifecycle
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptiStep |  SmartPush |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptiStep | SmartPush |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 10 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
OptiStep and SmartPush: common questions
- Is OptiStep or SmartPush cheaper?
- Only SmartPush lists a free plan. Paid plans start at $9.99/month for OptiStep and $19/month for SmartPush. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- SmartPush lists 47 the others don’t mention, such as A/B testing, Abandoned cart, AI generation, Analytics. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.