OptiStep vs Smart Pop ‑ Pop Ups, Email
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $9.99/month for OptiStep and $9/month for Smart Pop.
- Smart Pop lists 15 features OptiStep’s listing doesn’t mention, including A/B testing, Analytics, Banners.
Head to head
Discount Pop up and Exit Intent / Exit popup with high CTR
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active Bundle at a time
- · 1 Active Promotion at a time
- · Analytics dashboard
- · Cart + Product recommendations
- · Countdown timers + exit intent
- · Popup email/SMS capture
Pro Plan
- · Advanced recommendations
- · Audience targeting & segmentation
- · Full analytics + insights
- · Priority support
- · Scheduling & automation (Email/SMS)
- · Unlimited bundles
Free plan
- · Display 1 popup at a time
- · Integration with Mailchimp, Hubspot
- · Unlimited number of popups
- · Unlimited traffic
Professional plan
- · Content A/B Testing
- · Integrate with Mailchimp, Hubspot
- · Remove Eggflow label
- · Unlimited number of popups
Extra Plan
- · Instant Buy
- · Instant Giveaway
- · Instant Traffic
- · Instant Upsell
- · Premium for all Eggflow Apps
- · Shop Secure
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes.
Smart Pop allows you to create a beautiful pop-up to grow your email list, offer discounts or promote your new product in a few simple steps. Smart pop display based on customer's triggers such as exit intent, time-on-site, or scroll behavior... Smart Popup supports integration with email automation tools like Hubspot, Sendy, and MailChimp.
- Show targeted product suggestions on product, cart, and thank-you pages
- Create time-limited promotions with countdowns and urgency widgets
- Build personalized funnels using tags, collections, and cart data
- Capture emails or SMS with customizable opt-in forms
- Create a pop up to grow your email list, offer discounts or promote
- Display coupon popup window based on customer's trigger
- Pop Ups A/B Testing, call random 2 popups to optimize your display results.
- Integration contact with Hubspot, Mailchimp, Sendy and Shopify Customer
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptiStep |  Smart Pop |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptiStep | Smart Pop |
|---|---|---|
| App Store rating | Not published | 3.8 ★ |
| App Store reviews | Not published | 13 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
OptiStep and Smart Pop: common questions
- Is OptiStep or Smart Pop cheaper?
- Paid plans start at $9.99/month for OptiStep and $9/month for Smart Pop. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Smart Pop lists 15 the others don’t mention, such as A/B testing, Analytics, Banners, Coupons. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.