OptiStep vs Optinify: Email & SMS Popups
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for OptiStep, Oct 22, 2026 for Optinify.
The short answer
- Paid plans start at $9.99/month for OptiStep and $49/month for Optinify.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active Bundle at a time
- · 1 Active Promotion at a time
- · Analytics dashboard
- · Cart + Product recommendations
- · Countdown timers + exit intent
- · Popup email/SMS capture
Pro Plan
- · Advanced recommendations
- · Audience targeting & segmentation
- · Full analytics + insights
- · Priority support
- · Scheduling & automation (Email/SMS)
- · Unlimited bundles
Starter
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 20K monthly visitors
Pro
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 40K monthly visitors
Elite
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 100K monthly visitors
Enterprise
- · Access to all features
- · Chat and email support by real people.
- · Unlimited campaigns
- · Unlimited popup creation
- · Up to 400K monthly visitors
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes.
Optinify helps Shopify stores grow email and SMS lists with popups shoppers actually use. Start from a template or build spin-the-wheel, scratch card, mini quiz, discount and exit-intent popups in a visual editor. Show each one at the right moment with scroll, page, exit-intent and new vs. returning visitor rules. A/B test variants and keep the winner. Popups adjust to mobile on their own.
- Show targeted product suggestions on product, cart, and thank-you pages
- Create time-limited promotions with countdowns and urgency widgets
- Build personalized funnels using tags, collections, and cart data
- Capture emails or SMS with customizable opt-in forms
- Customizable beautiful templates.
- App dashboard that shows your campaigns’ performance.
- Easy to export collected leads for email campaigns.
- Option to preview the designed campaign before you publish.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptiStep |  Optinify |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptiStep | Optinify |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 6 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
FAQ
OptiStep and Optinify: common questions
- Is OptiStep or Optinify cheaper?
- Paid plans start at $9.99/month for OptiStep and $49/month for Optinify. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for OptiStep, Oct 22, 2026 for Optinify; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for OptiStep, Oct 22, 2026 for Optinify. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.