OptiStep vs Poptin Email Marketing, Pop Up
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for OptiStep, Nov 10, 2026 for Poptin Email Marketing, Pop Up.
The short answer
- Only Poptin Email Marketing, Pop Up lists a free plan. Paid plans start at $9.99/month for OptiStep and $19/month for Poptin Email Marketing, Pop Up.
- Poptin Email Marketing, Pop Up lists 53 features OptiStep’s listing doesn’t mention, including A/B testing, Age verification, Analytics.
Head to head
- United States
- United Kingdom
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter Plan
- · 1 Active Bundle at a time
- · 1 Active Promotion at a time
- · Analytics dashboard
- · Cart + Product recommendations
- · Countdown timers + exit intent
- · Popup email/SMS capture
Pro Plan
- · Advanced recommendations
- · Audience targeting & segmentation
- · Full analytics + insights
- · Priority support
- · Scheduling & automation (Email/SMS)
- · Unlimited bundles
Free plan
- · 1 domain
- · 1,000 visitors /month (~3,000 pageviews)
- · Chat & email support
- · Poptin API
- · Unlimited pop ups & forms
Growth 500
- · 5,000 visitors /month (~15K pageviews)
- · 500 active contacts
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Growth 1,000
- · 1,000 active contacts
- · 10,000 visitors/month (~30K pageviews)
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Growth 10K
- · 10,000 active contacts
- · 100,000 visitors/month (~300K pageviews)
- · Manage accounts & users
- · Poptin API
- · Premium support
- · Unlimited domains
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptiStep helps merchants increase revenue with targeted pop-ups, bundles, and time-sensitive offers across product, cart, and thank-you pages. Popups can be triggered by scroll, time delay, or exit intent, and capture email/SMS subscribers with automatic promo codes.
Boost sales with popups, email marketing, email campaigns, and email automation. Create email pop up, lightbox popups, exit intent popups, discount coupon popups, notification bars, wheel of fortune, spin wheel, and upsell pop up campaigns using our popup builder. Grow your email list with newsletter popups and embedded forms.
- Show targeted product suggestions on product, cart, and thank-you pages
- Create time-limited promotions with countdowns and urgency widgets
- Build personalized funnels using tags, collections, and cart data
- Capture emails or SMS with customizable opt-in forms
- Show exit intent pop ups, email pop up, coupon popups, opt ins & spin the wheel
- Create announcement bars, popup message, & email forms using no-code popup maker
- Integrate newsletter popups, website forms & sticky bars to your email/CRM tools
- Optimize with popup triggers & targeting rules to convert quality leads
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptiStep |  Poptin Email Marketing, Pop Up |
|---|---|---|
| Detected stores | Not published | 1,680 |
| Net store change, 28 days | 0 | −25 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | 8% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Canada |
Reviews
| Measure | OptiStep | Poptin Email Marketing, Pop Up |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 347 |
| New reviews, 28 days | Not enough data | 2 |
| Reviewers a year or more in | Not enough data | 19% |
Pricing
| Measure | OptiStep | Poptin Email Marketing, Pop Up |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9.99/month(ahead) | $19/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 4 |
Listing
| Measure | OptiStep | Poptin Email Marketing, Pop Up |
|---|---|---|
| Shopify category rank | #1002 | #22 |
| Shopify App Charts | Not on this week’s charts | #11 in Email marketing |
| Built for Shopify | No | No |
| Launched | Aug 12, 2025 | Dec 20, 2017 |
| Languages | 1 | 1 |
| Developer | bluzale | Poptin |
FAQ
OptiStep and Poptin Email Marketing, Pop Up: common questions
- Is OptiStep or Poptin Email Marketing, Pop Up cheaper?
- Only Poptin Email Marketing, Pop Up lists a free plan. Paid plans start at $9.99/month for OptiStep and $19/month for Poptin Email Marketing, Pop Up. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Poptin Email Marketing, Pop Up lists 53 the others don’t mention, such as A/B testing, Age verification, Analytics, Announcements. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for OptiStep, Nov 10, 2026 for Poptin Email Marketing, Pop Up; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for OptiStep, Nov 10, 2026 for Poptin Email Marketing, Pop Up. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.