Option Plus vs Variants+
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for Option Plus, Oct 22, 2026 for Variants+.
The short answer
- Both list a free plan.
- Option Plus lists 10 features Variants+’s listing doesn’t mention, including Add-ons, Checkboxes, Custom pricing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customer support
- · Create dropdown menus
- · Forever free to use
- · No coding required
- · Text field options
- · Use buttons & checkboxes
Lifetime Access
- · Add images & swatches
- · Bypass Shopify 100 variants
- · Free updates forever
- · Import & export options
- · Lifetime access, one payment
- · Priority customer support
Early Bird
- · Access to all features
Supporter
- · Access to all features
- · Supporting me
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOption Plus helps merchants create and manage unlimited custom product options without coding. Add text fields, dropdowns, image swatches, and more to give customers personalized choices. The app works with Shopify’s product pages, supports virtual variants, and offers bulk import/export for faster setup. Designed for ease of use, it streamlines product customization and improves the shopping experience.
Variants+ extends native variant capabilities with tools that streamline product management. The duplicate variants feature lets you quickly create new variants by copying existing ones into different option values, preserving pricing, inventory, media, shipping settings, and metafields. This eliminates manual data entry when adding new sizes, colors, or other option values to existing products.
- Unlimited Product Variants: Add as many variants as needed without limitations.
- Easy Integration: Seamlessly integrates with your existing Shopify setup.
- User-Friendly Interface: Simple and intuitive design for easy variant management
- Enhanced Customization: Offers flexible options to enhance your product offering
- Duplicate variants across options
- Bulk variant operations
- Multi-product support
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Option Plus |  Variants+ |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Option Plus | Variants+ |
|---|---|---|
| App Store rating | 3.7 ★ | Not published |
| App Store reviews | 7 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Option Plus | Variants+ |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | No monthly plan listed | $4.99/month |
| Longest free trial | Not listed | Not listed |
| Plans listed | 2 | 2 |
Listing
| Measure | Option Plus | Variants+ |
|---|---|---|
| Shopify category rank | #178(ahead) | #422 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Sep 10, 2024 | Feb 19, 2026 |
| Languages | 1 | 9 |
| Developer | Sourav | Magnus Dalkvist |
FAQ
Option Plus and Variants+: common questions
- Is Option Plus or Variants+ cheaper?
- Both list a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Option Plus lists 10 the others don’t mention, such as Add-ons, Checkboxes, Custom pricing, Custom text. Variants+ lists 2 the others don’t mention, such as Manual updates, SKU management. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for Option Plus, Oct 22, 2026 for Variants+; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for Option Plus, Oct 22, 2026 for Variants+. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.