OptinMonster Email Popups vs PopIt: Popups & Email Pop Up
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 23, 2026 for OptinMonster Email Popups, Oct 13, 2026 for PopIt.
The short answer
- Only PopIt lists a free plan. Paid plans start at $49/month for OptinMonster Email Popups and $7.50/month for PopIt.
- OptinMonster Email Popups lists 29 features PopIt’s listing doesn’t mention, including A/B testing, Abandoned cart, Age verification.
Head to head
Smart Exit Popup, Coupon Popup & Email Popup Builder!
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Growth Plan
- · 30+ ESPs & CRMs
- · 400+ pre-made templates
- · A/B testing
- · All optin types
- · All targeting/triggers
- · Priority support
Free
- · 2000 impressions/month
- · Unlimited features
- · Unlimited pop-ups
Beginner
- · 15000 impressions/month
- · Priority support with Live chat
- · Unlimited features
- · Unlimited pop-ups
Premium
- · Priority support with Live chat
- · Unlimited features
- · Unlimited impressions/month
- · Unlimited pop-ups
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptinMonster is a lead generation and targeting platform used to grow email lists, generate leads and improve sales without needing a coder or designer. With OptinMonster, you can add segmented subscribers to your email list, reduce abandoning visitors, redirect visitors to higher converting pages, make time sensitive offers and upsells or cross sells, grow your social media following, generate more sales qualified…
PopIt helps you grow your email list and boost sales with high-converting popups. Create beautiful email popups, discount offers, newsletter sign-up forms, and exit-intent campaigns — no coding needed. Pick a ready-made template, customize it, to match your brand, and launch in minutes. Target popups by page, product, collection, and device. Set smart triggers: time delay, scroll, exit intent, and click.
- Reduce cart abandonment and persuade users to buy with Exit Intent Popups
- Show targeted offers based on items in cart, cart value, past purchases & more
- Grow your email list with 400+ tested and proven popup templates
- Increase conversions with countdown timers, content locking, advanced targeting
- Ready-made popup templates for email capture, discounts & promotions
- Multi-language popups — show campaigns in your customers' language
- Smart triggers: exit intent, time delay, scroll depth & click
- Target popups by page, product, collection & device type
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OptinMonster Email Popups |  PopIt |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | OptinMonster Email Popups | PopIt |
|---|---|---|
| App Store rating | 2.5 ★ | Not published |
| App Store reviews | 15 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OptinMonster Email Popups | PopIt |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $49/month | $7.50/month(ahead) |
| Longest free trial | 30 days | Not listed |
| Plans listed | 1 | 3 |
Listing
| Measure | OptinMonster Email Popups | PopIt |
|---|---|---|
| Shopify category rank | #246 | #169(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Nov 27, 2017 | Mar 25, 2026 |
| Languages | 1 | 1 |
| Developer | OptinMonster | Prettifyweb |
FAQ
OptinMonster Email Popups and PopIt: common questions
- Is OptinMonster Email Popups or PopIt cheaper?
- Only PopIt lists a free plan. Paid plans start at $49/month for OptinMonster Email Popups and $7.50/month for PopIt. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OptinMonster Email Popups lists 29 the others don’t mention, such as A/B testing, Abandoned cart, Age verification, AI generation. PopIt lists 11 the others don’t mention, such as Custom campaigns, Discounts, Follow-up emails, Landing pages. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 23, 2026 for OptinMonster Email Popups, Oct 13, 2026 for PopIt; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 23, 2026 for OptinMonster Email Popups, Oct 13, 2026 for PopIt. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.