Optim Feed ‑ Meta Google Bing vs Smart Feed
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026.
The short answer
- On the Shopify App Store: Optim Feed 5.0 from 10 reviews and Smart Feed 5.0 from 11 reviews.
- Only Smart Feed lists a free plan. Paid plans start at $29.99/month for Optim Feed and $10/month for Smart Feed.
Head to head
Generate a Facebook Product Feed from your Shopify Products
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard Plan
- · Auto-updating feeds, including large cat
- · Live preview with image and title rules
- · Market-specific prices, catalogs, and cu
- · Meta, Google, Bing, and custom XML feeds
Free
Basic
Standard
Business
Platinum
Enterprise
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOptim Feed builds an auto-updating catalog XML feed from Shopify for Meta Commerce Manager, Google Merchant Center, Bing, and custom XML. Multiple feeds per shop. Filter by market, catalog, and country with local-currency prices. Live-preview real products, plus image and title replacement rules. Video URLs for Meta Dynamic Product Ads. Variant items, GTINs from barcodes, custom product-link domains.
Why Choose Smart Feed? Effortlessly sync your Shopify products with Google Merchant Center & Meta (Facebook & Instagram). Smart Feed offers automated hourly updates and manual sync options to keep your feeds accurate. Use advanced filters to create customized feeds based on product attributes like color, size, and sales status. Generate multiple feeds for better campaign control.
- Customize product titles with variant titles, vendor names, and separators.
- Filter feed to include products from a specific collection.
- Map 5 custom labels with product information like inventory level & tags.
- Create Multiple Feeds.
- Automated Data Syncing
- Add Google parameters
- Create Inventory Based Feeds
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Optim Feed |  Smart Feed |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Optim Feed | Smart Feed |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 10 | 11(ahead) |
| New reviews, 28 days | 0(ahead) | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Optim Feed | Smart Feed |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $29.99/month | $10/month(ahead) |
| Longest free trial | 14 days | 7 days |
| Plans listed | 1 | 6 |
Listing
| Measure | Optim Feed | Smart Feed |
|---|---|---|
| Shopify category rank | #122 | #68(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Oct 16, 2018 | Apr 18, 2024 |
| Languages | 1 | 1 |
| Developer | OptimCommerce | Ozeefy |
FAQ
Optim Feed and Smart Feed: common questions
- Is Optim Feed or Smart Feed cheaper?
- Only Smart Feed lists a free plan. Paid plans start at $29.99/month for Optim Feed and $10/month for Smart Feed. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Optim Feed or Smart Feed?
- On the Shopify App Store: Optim Feed 5.0 from 10 reviews and Smart Feed 5.0 from 11 reviews.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.