OptiGen AI vs StepMilo

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for OptiGen AI, Nov 12, 2026 for StepMilo.

The short answer

  • Paid plans start at $39/month for OptiGen AI and $47/month for StepMilo.
  • OptiGen AI lists 8 features StepMilo’s listing doesn’t mention, including AI generation, Bulk editing, SEO descriptions.

Head to head

Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Product content
  • Product content
Languages
  • English
  • English
Launched
Jul 21, 2026
Nov 11, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
—
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—
Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $129/month
From $47 to $72/month
Plans
Starter$39/month
3-day free trial
  • · 100 AI draft credits per month
  • · 30-day applied change history
  • · Individual product draft review
Growth$69/month
  • · 1,000 AI draft credits per month
  • · Bulk drafts for up to 50 products
  • · Merchant-reviewed translation drafts
Scale$129/month
  • · 5,000 AI draft credits per month
  • · Bulk drafts for up to 200 products
  • · Priority draft generation queue
Starter$47/month
3-day free trial
  • · 10 shared notes; 1 content language
  • · 3 styles; 1 previous version per guide
  • · 5 published guides; 30 total guides
  • · Individual review and publication
  • · JSON import and export
  • · Up to 12 steps per guide
Growth$56/month
  • · 10 styles; 5 previous versions per guide
  • · 20 published guides; 150 total guides
  • · 50 shared notes; 3 content languages
  • · Bulk publication and page rule changes
  • · Reference checks; JSON backups
  • · Up to 12 steps per guide
Pro$72/month
  • · 150 shared notes; 10 content languages
  • · 25 styles; 20 previous versions
  • · 50 published guides; 400 total guides
  • · Bulk publication and page rule changes
  • · Full reference report; JSON backups
  • · Up to 12 steps per guide
Coverage
10 of 11 features91%
3 of 11 features27%
Unique strengths
  • AI generation
  • Bulk editing
  • SEO descriptions
  • SEO titles
  • +4 more
  • Import and export
Product content
91%10/11
27%3/11
Content creation
83%5/6
33%2/6
Content types
100%5/5
20%1/5
821onlybothonly
OptiGen AIStepMilo11 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

OptiGen AI gives merchants a focused workspace for product content. Sync products, prepare title, description, search listing, tag, bulk, and translation drafts, then compare each suggestion with the current store value. Choose exactly which fields to apply and use History to review or restore approved changes. AI content is never applied automatically.

Create step-by-step product guides and add them to your storefront with a theme app block. Keep reusable notes, manual translations and page rules together in one place. Review changes before publishing, compare saved versions and restore a version as a new draft. Use JSON import and export to back up your content or reuse it in another store.

Key points
  • Create product content drafts with configurable style and language
  • Review field-level changes and apply only the fields you approve
  • Run merchant-reviewed bulk draft and translation workflows
  • Build and reorder step-by-step product guides.
  • Reuse shared notes and add manual translations with language fallback.
  • Review changes and restore earlier versions as drafts.
Screenshots
Product sync and draft status list
Field-level AI draft review and applyCatalog health and merchant-reviewed draft workspaceBulk draft product selection workspace
Published two-step guide in the Horizon storefront theme
Edit step instructions beside a private draft previewPublished two-step guide in the Horizon storefront themeGuide library with three published guides and content languages

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOptiGen AIStepMilo
Detected storesNot publishedNot published
Net store change, 28 days0estimatedNot enough data
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOptiGen AIStepMilo
App Store ratingNot publishedNot published
App Store reviewsNot publishedNot published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureOptiGen AIStepMilo
Free planNot listedNot listed
Lowest paid monthly plan$39/month(ahead)$47/month
Longest free trial3 days3 days
Plans listed33

Listing

MeasureOptiGen AIStepMilo
Shopify category rank#104in Product contentNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 21, 2026Nov 11, 2026
Languages1English1English
DeveloperOptiGen AIStepMilo

FAQ

OptiGen AI and StepMilo: common questions

Is OptiGen AI or StepMilo cheaper?
Paid plans start at $39/month for OptiGen AI and $47/month for StepMilo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
OptiGen AI lists 8 the others don’t mention, such as AI generation, Bulk editing, SEO descriptions, SEO titles. StepMilo lists 1 the others don’t mention, such as Import and export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for OptiGen AI, Nov 12, 2026 for StepMilo; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for OptiGen AI, Nov 12, 2026 for StepMilo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.