Open ROAS vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 2.6× as many Shopify stores as Open ROAS: 31 vs 12 as of Nov 9, 2026.
- Only Open ROAS lists a free plan. Paid plans start at $49/month for Open ROAS and $39/month for TrueTracked.
- TrueTracked lists 12 features Open ROAS’s listing doesn’t mention, including Checkout analytics, Event tracking, Funnel analysis.
Head to head
- United States
- Australia
- Canada
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · Ad Campaign Generation
- · Campaign Analytics
- · Open AI Ad ROAS Tracking
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOpen ROAS helps merchants connect Open AI ad tracking with order revenue so they can understand which campaigns, ad groups, and ads lead to sales. The app captures attribution data from customer visits, connects it to completed orders, and displays revenue performance in one place. This helps merchants review ad results, compare performance, and make more informed budget decisions.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Track revenue by campaign, ad group, and ad
- Open AI Campaign Builder
- Campaign Analysis and improvement recommendations
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Open ROAS |  TrueTracked |
|---|---|---|
| Detected stores | 12 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | United States, Australia, Canada | United States, Germany, Lithuania |
Reviews
| Measure | Open ROAS | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Open ROAS | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $49/month | $39/month(ahead) |
| Longest free trial | 7 days | 14 days |
| Plans listed | 1 | 4 |
Listing
| Measure | Open ROAS | TrueTracked |
|---|---|---|
| Shopify category rank | Not enough data | #72 |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | Jul 13, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | Open ROAS | TrueTracked LLC |
FAQ
Open ROAS and TrueTracked: common questions
- Which is more popular, Open ROAS or TrueTracked?
- TrueTracked is detected on 2.6× as many Shopify stores as Open ROAS: 31 vs 12 as of Nov 9, 2026.
- Is Open ROAS or TrueTracked cheaper?
- Only Open ROAS lists a free plan. Paid plans start at $49/month for Open ROAS and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Open ROAS lists 3 the others don’t mention, such as AI insights, Custom dashboards, Custom reports. TrueTracked lists 12 the others don’t mention, such as Checkout analytics, Event tracking, Funnel analysis, GDPR compliance. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.