Open ROAS vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 27× as many Shopify stores as Open ROAS: 321 vs 12 as of Nov 9, 2026.
- Only Open ROAS lists a free plan. Paid plans start at $49/month for Open ROAS and $199/month for TrueROAS.
- TrueROAS lists 9 features Open ROAS’s listing doesn’t mention, including Event tracking, Funnel analysis, GDPR compliance.
Head to head
- United States
- Australia
- Canada
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Pro Plan
- · Ad Campaign Generation
- · Campaign Analytics
- · Open AI Ad ROAS Tracking
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOpen ROAS helps merchants connect Open AI ad tracking with order revenue so they can understand which campaigns, ad groups, and ads lead to sales. The app captures attribution data from customer visits, connects it to completed orders, and displays revenue performance in one place. This helps merchants review ad results, compare performance, and make more informed budget decisions.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Track revenue by campaign, ad group, and ad
- Open AI Campaign Builder
- Campaign Analysis and improvement recommendations
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Open ROAS |  TrueROAS |
|---|---|---|
| Detected stores | 12 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, Canada | United States, United Kingdom, Australia |
Reviews
| Measure | Open ROAS | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
FAQ
Open ROAS and TrueROAS: common questions
- Which is more popular, Open ROAS or TrueROAS?
- TrueROAS is detected on 27× as many Shopify stores as Open ROAS: 321 vs 12 as of Nov 9, 2026.
- Is Open ROAS or TrueROAS cheaper?
- Only Open ROAS lists a free plan. Paid plans start at $49/month for Open ROAS and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Open ROAS lists 3 the others don’t mention, such as Activity tracking, Custom dashboards, Custom reports. TrueROAS lists 9 the others don’t mention, such as Event tracking, Funnel analysis, GDPR compliance, Historical analysis. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.