OO ‑ B2B & Wholesale vs SmartTrade Pro Wholesale B2B
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026 for OO, Oct 13, 2026 for SmartTrade Pro Wholesale B2B.
The short answer
- On the Shopify App Store: OO 5.0 from 34 reviews and SmartTrade Pro Wholesale B2B 5.0 from 2 reviews.
- Only OO lists a free plan. Paid plans start at $22/month for OO and $25/month for SmartTrade Pro Wholesale B2B.
- OO lists 10 features SmartTrade Pro Wholesale B2B’s listing doesn’t mention, including Bulk processing, Discount codes, EU (VAT).
Head to head
- Germany
- Netherlands
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 1 custom pricing rule
- · 1 registration form + approve / reject
- · Development stores: no caps.
- · Flow templates for that one form
Starter
- · Company blocks for custom + volume price
- · EU Tax exemption (VIES + logs)
- · Login to see prices
- · Tax display (incl. / excl. VAT)
- · Unlimited B2B registration forms
- · Unlimited custom pricing
Growth
- · + Everything in Starter
- · AI Formulas for quotes
- · Bulk forms, draft checkout, repeat order
- · Order limits (MOQ / max / weight)
- · Quote request (RFQ)
- · Wholesale cart - Extra fields + Fees
Standard Plan
- · Automatic trade discount at checkout
- · Custom trade cart message
- · Customer tagging for auto trade pricing
- · Email support
- · Set your own trade discount percentage
- · Trade application form with UK VAT
Premium Plan
- · Bulk product pricing management
- · Customer-specific tier assignment
- · Everything in Standard
- · Multiple wholesale pricing tiers
- · Per-product discount overrides
- · Per-variant discount overrides
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureSell B2B to businesses from your own store. Give each customer, tag or company its own prices with quantity breaks shown as a table, chips, offer cards or timeline. Wholesale buyers apply through a form, you approve them and the customer and company are created. Validate business and VAT numbers against official registers.
Run wholesale and retail from one Shopify store, with B2B pricing that works without Plus. Tag a customer as a trade buyer, set their tier, and the right price applies automatically at checkout — no codes, no manual work. Create unlimited tiers like Gold, Silver and Bronze, each with their own rate. Override on specific products or variants when needed.
- Automatic EU Tax exemption
- Custom B2B Pricing: Set tailored prices for your B2B customers and groups
- VAT number validation
- B2B Registration Forms: Create custom forms for wholesale registrations
- Automatic trade discounts at checkout for tagged customers — no codes needed
- Multiple discount tiers with per-product and per-variant discount overrides
- Trade registration form with UK VAT validation and approval workflow
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OO |  SmartTrade Pro Wholesale B2B |
|---|---|---|
| Detected stores | 238 | Not published |
| Net store change, 28 days | −1 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Electronics, Home & Garden, Business & Industrial | Not published |
| Top store countries | Germany, Netherlands, Sweden | Not published |
Reviews
| Measure | OO | SmartTrade Pro Wholesale B2B |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 34(ahead) | 2 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 17% | Not enough data |
Pricing
| Measure | OO | SmartTrade Pro Wholesale B2B |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $22/month(ahead) | $25/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 3 | 2 |
Listing
| Measure | OO | SmartTrade Pro Wholesale B2B |
|---|---|---|
| Shopify category rank | #42(ahead) | #167 |
| Shopify App Charts | #13 in Wholesale | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 9, 2024 | May 4, 2026 |
| Languages | 1 | 1 |
| Developer | Online Origins | Developer Guy |
FAQ
OO and SmartTrade Pro Wholesale B2B: common questions
- Is OO or SmartTrade Pro Wholesale B2B cheaper?
- Only OO lists a free plan. Paid plans start at $22/month for OO and $25/month for SmartTrade Pro Wholesale B2B. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, OO or SmartTrade Pro Wholesale B2B?
- On the Shopify App Store: OO 5.0 from 34 reviews and SmartTrade Pro Wholesale B2B 5.0 from 2 reviews.
- What features does each app list that the other doesn’t?
- OO lists 10 the others don’t mention, such as Bulk processing, Discount codes, EU (VAT), Exemption managment. SmartTrade Pro Wholesale B2B lists 1 the others don’t mention, such as Tiered pricing. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026 for OO, Oct 13, 2026 for SmartTrade Pro Wholesale B2B; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026 for OO, Oct 13, 2026 for SmartTrade Pro Wholesale B2B. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.