OneClick: Google Ads Tracking vs UTM Ad Conversion Tracking
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 4, 2026.
The short answer
- OneClick is detected on 17× as many Shopify stores as UTM Ad Conversion Tracking: 102 vs 6 as of Nov 4, 2026.
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $4.99/month for OneClick and $12/month for UTM Ad Conversion Tracking.
- UTM Ad Conversion Tracking lists 7 features OneClick’s listing doesn’t mention, including Analytics dashboard, Custom dashboards, Historical analysis.
Head to head
- United States
- United Kingdom
- India
- United States
- Canada
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Complete Tracking
- · Enhanced Conversions & Order-ID dedup
- · Google Consent Mode v2 & Remarketing
- · Purchase, Checkout, Cart & Page Views
- · Unlimited orders, zero volume fees
- · Zero-paste pixel, ROAS & live support
Free
- · 50 Orders/mo
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Links Tracking
Pro
- · Cart Add, Removed, Purchased Tracking
- · GEO Location Tracking
- · Interaction Logs
- · Referrer Tracking
- · UTM Tracking
- · Unlimited Orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureAccurate Google Ads (formerly AdWords) conversion tracking in two minutes, with no code and no copy-pasting. Sign in with Google, create your conversion actions in one click, then turn on the OneClick Google Ads Tag from the link in the app. OneClick runs in your store's Customer Events and a Theme App Embed, so it stays fast and works with Checkout Extensibility.
Are you spending too much on ads that don’t convert into sales? UTM Ad Conversion Tracking empowers you to track Ad campaigns using UTM Links & Referrer. Get detailed Reports & UTM Insights to see which campaigns drive sales. Track items added to and removed from the cart and bring sales using UTM Link tracking. Get full visibility into cart activity and make data-driven decisions with UTM Tracking.
- Page View, Add to Cart, Begin Checkout, Purchase and Email Sign Up events
- Dynamic Remarketing and Enhanced Conversions are included
- Supports custom checkout. No changes are made to your theme.
- Foolproof installation. You don't have to write or copy any code.
- UTM link tracking tracks UTM Source, Campaign, Medium, & Content for any medium.
- UTM analytics track Ad conversion cost for Facebook Ads, Google Ads & any medium
- Get geo location, cart additions, removals, purchases, and UTM sales reports.
- Monitor visitor referrers, sales, and orders with UTM tracking and UTM insight.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  OneClick |  UTM Ad Conversion Tracking |
|---|---|---|
| Detected stores | 102(ahead) | 6 |
| Net store change, 28 days | +26 | 0 |
| Stores added, 28 days | 26 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Health & Beauty, Apparel & Accessories, Food, Beverages & Tobacco |
| Top store countries | United States, United Kingdom, India | United States, Canada |
Reviews
| Measure | OneClick | UTM Ad Conversion Tracking |
|---|---|---|
| App Store rating | 2.0 ★ | Not published |
| App Store reviews | 13 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OneClick | UTM Ad Conversion Tracking |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $12/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 2 |
Listing
| Measure | OneClick | UTM Ad Conversion Tracking |
|---|---|---|
| Shopify category rank | #569(ahead) | #1060 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 1, 2021 | Dec 29, 2024 |
| Languages | 1 | 1 |
| Developer | OneClick | Innovify |
FAQ
OneClick and UTM Ad Conversion Tracking: common questions
- Which is more popular, OneClick or UTM Ad Conversion Tracking?
- OneClick is detected on 17× as many Shopify stores as UTM Ad Conversion Tracking: 102 vs 6 as of Nov 4, 2026.
- Is OneClick or UTM Ad Conversion Tracking cheaper?
- Only UTM Ad Conversion Tracking lists a free plan. Paid plans start at $4.99/month for OneClick and $12/month for UTM Ad Conversion Tracking. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OneClick lists 5 the others don’t mention, such as Cohort analysis, Custom reports, Data export, Lifetime value (LTV). UTM Ad Conversion Tracking lists 7 the others don’t mention, such as Analytics dashboard, Custom dashboards, Historical analysis, Pixel tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 4, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 4, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.