OneClick: Google Ads Tracking vs Set1 Tracking Pixel

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 5, 2026.

The short answer

  • OneClick is detected on 51× as many Shopify stores as Set1 Tracking Pixel: 102 vs 2 as of Nov 5, 2026.
  • Only Set1 Tracking Pixel lists a free plan. Paid plans start at $4.99/month for OneClick and $399/month for Set1 Tracking Pixel.
  • OneClick lists 9 features Set1 Tracking Pixel’s listing doesn’t mention, including Checkout analytics, Cohort analysis, Custom reports.

Head to head

Detected stores

OneClick: 102
Set1 Tracking Pixel: 2

App Store reviews

OneClick: 13
Set1 Tracking Pixel: —

Stores added, 28 days

OneClick: 26
Set1 Tracking Pixel: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch

Conversion Pixel & Google Adwords Conversion Actions made easy

—
Developer
Categories
  • Analytics
  • Analytics
Languages
  • English
  • English
Launched
Jul 1, 2021
Jun 16, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
1 last full month
—
Detected stores
102active installs
  • Rúngne
  • ACAI
  • NookTales
  • Indian Silk House Agencies
  • Laboratorios Lemuel
+97 more
2active installs
  • REPRESENT CLO | US
  • REPRESENT CLO | UK
Most common store size
11-50 products19%
—
Top countries
  • United States38%
  • United Kingdom13%
  • India6%
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

035SepJanDecJulSepOneClick: Google Ads Tracking: 1 reviews in September 2021OneClick: Google Ads Tracking: 1 reviews in October 2021OneClick: Google Ads Tracking: 1 reviews in January 2022OneClick: Google Ads Tracking: 1 reviews in September 2023OneClick: Google Ads Tracking: 3 reviews in December 2023OneClick: Google Ads Tracking: 1 reviews in January 2024OneClick: Google Ads Tracking: 1 reviews in July 2024OneClick: Google Ads Tracking: 3 reviews in October 2024OneClick: Google Ads Tracking: 1 reviews in September 2025
OneClickSet1 Tracking PixelCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
$4.99/month
From $0 to $1,999/month
Plans
Complete Tracking$4.99/month
7-day free trial
  • · Enhanced Conversions & Order-ID dedup
  • · Google Consent Mode v2 & Remarketing
  • · Purchase, Checkout, Cart & Page Views
  • · Unlimited orders, zero volume fees
  • · Zero-paste pixel, ROAS & live support
FreeFree
Starter$399/month
Growth$1,099/month
Scale$1,999/month
Coverage
12 of 16 features75%
7 of 16 features44%
Unique strengths
  • Checkout analytics
  • Cohort analysis
  • Custom reports
  • Data export
  • +5 more
  • AI insights
  • Analytics dashboard
  • Funnel analysis
  • UTM tracking
Analytics
75%12/16
44%7/16
Customer behavior
100%6/6
50%3/6
Marketing and sales
57%4/7
43%3/7
Visuals and reports
67%2/3
33%1/3
934onlybothonly
OneClickSet1 Tracking Pixel16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Google Ads
—
How it sells itself

Accurate Google Ads (formerly AdWords) conversion tracking in two minutes, with no code and no copy-pasting. Sign in with Google, create your conversion actions in one click, then turn on the OneClick Google Ads Tag from the link in the app. OneClick runs in your store's Customer Events and a Theme App Embed, so it stays fast and works with Checkout Extensibility.

Set1 makes it easy to connect your store to Set1 by installing and managing the Set1 tracking pixel. The app helps merchants collect visitor event data across key customer journeys, giving them a clearer foundation for understanding traffic quality and visitor behaviour.

Key points
  • Page View, Add to Cart, Begin Checkout, Purchase and Email Sign Up events
  • Dynamic Remarketing and Enhanced Conversions are included
  • Supports custom checkout. No changes are made to your theme.
  • Foolproof installation. You don't have to write or copy any code.
  • Install and manage the Set1 pixel
  • Collect visitor event data
  • Understand traffic quality more clearly
  • Monitor behaviour across key customer journeys
Screenshots
Accurate tracking of your visitors' purchases
Step 1: Connect your Google Ads AccountGoogle Ads Conversion Tracking in one click!Step 2: Click install all pixels
set1 Shopify event tracking — your store's data, delivered
set1 complete Shopify event coverage with 15 tracked eventsset1 tracking pixel for Shopify — your store's data deliveredset1 real-time event feed and backend delivery dashboard

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOneClickSet1 Tracking Pixel
Detected stores102(ahead)as of Nov 5, 20262as of Nov 5, 2026
Net store change, 28 days+26estimated0estimated
Stores added, 28 days26new and returningNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesApparel & Accessories, Home & Garden, Health & BeautyNot published
Top store countriesUnited States, United Kingdom, IndiaNot published

Reviews

MeasureOneClickSet1 Tracking Pixel
App Store rating2.0 ★Not published
App Store reviews13Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureOneClickSet1 Tracking Pixel
Free planNot listedYes
Lowest paid monthly plan$4.99/month(ahead)$399/month
Longest free trial7 daysNot listed
Plans listed14

Listing

MeasureOneClickSet1 Tracking Pixel
Shopify category rank#569in AnalyticsNot enough data
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedJul 1, 2021Jun 16, 2026
Languages1English1English
DeveloperOneClickSet1

FAQ

OneClick and Set1 Tracking Pixel: common questions

Which is more popular, OneClick or Set1 Tracking Pixel?
OneClick is detected on 51× as many Shopify stores as Set1 Tracking Pixel: 102 vs 2 as of Nov 5, 2026.
Is OneClick or Set1 Tracking Pixel cheaper?
Only Set1 Tracking Pixel lists a free plan. Paid plans start at $4.99/month for OneClick and $399/month for Set1 Tracking Pixel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
OneClick lists 9 the others don’t mention, such as Checkout analytics, Cohort analysis, Custom reports, Data export. Set1 Tracking Pixel lists 4 the others don’t mention, such as AI insights, Analytics dashboard, Funnel analysis, UTM tracking. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 5, 2026; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 5, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.