On Belay vs So What Labs
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026.
The short answer
- Paid plans start at $999/month for On Belay and $136/month for So What Labs.
- On Belay lists 7 features So What Labs’s listing doesn’t mention, including Broken links, Loyalty analysis, Page views.
Head to head
On Belay Scale
- · 100+ integrations - connect your stack.
- · AI Visibility & Content writing
- · AI operating system for teams up to 10
- · Access to all agents & Claude MCP
- · Full BI Dashboard
- · Multi-agentic workflows in Fieldsets
On Belay Managed
- · 100+ integrations - connect your stack.
- · AI Visibility & Content writing
- · AI operating system for teams 10+
- · Access to all agents & Claude MCP
- · Full BI Dashboard
- · Fully managed implementation
Strategy Engine
- · 25+ analytics modules included
- · 30-day inventory demand forecasting
- · AI chatbot for instant insights
- · AI-powered growth recommendations
- · Automated weekly BI reports
- · Churn risk scoring & RFM segments
Growth Engine
- · AI-powered SEO Engine
- · Ai - powered Meta ads Optimizer
- · Ai-powered Google Ads Optimizer
- · Google Analytics Strategy engine
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOn Belay is a full AI operating system for Shopify merchants. Connect your entire stack to build effective AI workflows through a governed permission and governance layer. Once installed, you control exactly which humans and AI agents can access your products, orders, customers, and inventory — and what actions they can take.
AI-powered Shopify growth engine for brands that want smarter ecommerce decisions. Analyse store performance, customers, products, orders, retention, and marketing data to uncover revenue opportunities and optimisation strategies. Generate actionable AI recommendations across merchandising, marketing, retention, and growth.
- Set permissions for AI tools — control which data employees can read and write.
- All AI actions on your store are logged and go through your approval rules.
- Manage AI access to products, orders, customers, and inventory in one place.
- Google Analytics Recommendation Engine
- Google Ads Optimizer
- Meta Ads Optimiser
- SEO Strategy Engine
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  On Belay |  So What Labs |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | On Belay | So What Labs |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | On Belay | So What Labs |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $999/month | $136/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 2 |
Listing
| Measure | On Belay | So What Labs |
|---|---|---|
| Shopify category rank | #833(ahead) | #957 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 26, 2026 | Mar 3, 2026 |
| Languages | 1 | 1 |
| Developer | Junto Systems | So What Labs |
FAQ
On Belay and So What Labs: common questions
- Is On Belay or So What Labs cheaper?
- Paid plans start at $999/month for On Belay and $136/month for So What Labs. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- On Belay lists 7 the others don’t mention, such as Broken links, Loyalty analysis, Page views, Real-time tracking. So What Labs lists 4 the others don’t mention, such as GDPR compliance, Historical analysis, Notifications, Report scheduling. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.