OMNI Memberships & Loyalty CRM vs Pass Studio: Wallet Passes
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for OMNI Memberships & Loyalty CRM, Oct 27, 2026 for Pass Studio.
The short answer
- Paid plans start at $5/month for OMNI Memberships & Loyalty CRM and $49/month for Pass Studio.
- OMNI Memberships & Loyalty CRM lists 6 features Pass Studio’s listing doesn’t mention, including Cash back, Cash back programs, Custom programs.
Head to head
- Hong Kong
- Canada
- China
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · Birthday Rewards
- · Member Rewards Portal*
- · Onsite Loyalty Widget
- · Points Program
- · Points Rewards
- · Welcome Rewards
Essential
- · Apple Wallet
- · Everything in Starter, plus
- · Google Wallet
- · Multi-language (integration)
- · Shopify Email
- · Shopify POS
Grow
- · Advanced Rewards
- · Everything in Essential, plus
- · Native CRM Integration (pre-built flows)
- · Points Campaigns
- · Shopify Flow Integration
- · Standard VIP Tiers
Advanced
- · +$150 for SMS Validation
- · Advanced Program Settings
- · Custom VIP Tiers and Custom Rewards
- · Everything in Grow, plus
- · Giveaway Campaigns
- · Legacy Customer Account Support
Free
- · 5,000 free credits on signup (promo)
- · All pass types and integrations
- · Apple & Google Wallet passes
- · Pay-as-you-go credits, no monthly fee
Growth
- · 2,000 credits per month, roll over
- · Bulk pushes: 1 credit per 50 holders
- · Scans: 1 credit per 15-minute window
- · White-label passes, no Pass Studio brand
Pro
- · 10,000 credits per month, roll over
- · Highest volume allowances
- · Same discounted metering as Growth
- · White-label passes, no Pass Studio brand
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureDrive Sales & Loyalty w/ OMNI Loyalty – A Smarter, Customer Engagement Approach to Loyalty. Tired of basic loyalty points that don’t move the needle? OMNI Loyalty goes beyond “just points” with an advanced rewards engine that offers instant and personalized discounts, gifts, VIP rewards & more.
Pass Studio issues branded Apple Wallet and Google Wallet passes. When an order is paid, the customer gets an email with their pass - a loyalty card or coupon with points and a scannable code. Works alongside Smile, LoyaltyLion or any program you run, with updates pushed to their phone when something changes.
- Turn your Shopify customer’s ‘My Account’ page into a dynamic loyalty account!
- Drive loyalty with free products, ‘Pay with Points’, GWP, and exciting rewards
- Keep customers coming back with points campaigns, tier upgrades, point expiry
- Run automated 2x or 3x points campaigns and Shopify Flow campaigns
- Auto-issue wallet passes when an order is paid
- Loyalty points and rewards update live on the pass via push
- Design passes visually — logo, colors, fields, barcode
- Unique discount codes created and voided automatically on redemption
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | OMNI Memberships & Loyalty CRM |  Pass Studio |
|---|---|---|
| Detected stores | 8 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Health & Beauty, Apparel & Accessories, Electronics | Not published |
| Top store countries | Hong Kong, Canada, China | Not published |
Reviews
| Measure | OMNI Memberships & Loyalty CRM | Pass Studio |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 27 | Not published |
| New reviews, 28 days | 1 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | OMNI Memberships & Loyalty CRM | Pass Studio |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $5/month(ahead) | $49/month |
| Longest free trial | 30 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | OMNI Memberships & Loyalty CRM | Pass Studio |
|---|---|---|
| Shopify category rank | #76(ahead) | #98 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Aug 16, 2023 | Jul 15, 2026 |
| Languages | 1 | 1 |
| Developer | Wave Commerce | Pass Studio |
FAQ
OMNI Memberships & Loyalty CRM and Pass Studio: common questions
- Is OMNI Memberships & Loyalty CRM or Pass Studio cheaper?
- Paid plans start at $5/month for OMNI Memberships & Loyalty CRM and $49/month for Pass Studio. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- OMNI Memberships & Loyalty CRM lists 6 the others don’t mention, such as Cash back, Cash back programs, Custom programs, Early access. Pass Studio lists 3 the others don’t mention, such as Gift cards, Shipping rates, Stamp or punch cards. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for OMNI Memberships & Loyalty CRM, Oct 27, 2026 for Pass Studio; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for OMNI Memberships & Loyalty CRM, Oct 27, 2026 for Pass Studio. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.