OKINI!‑Wishlist app‑ vs Smart Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for OKINI!‑Wishlist app‑, Nov 7, 2026 for Smart Wishlist.

The short answer

  • Only OKINI!‑Wishlist app‑ lists a free plan. Paid plans start at $4.99/month for OKINI!‑Wishlist app‑ and $4.99/month for Smart Wishlist.
  • Smart Wishlist lists 11 features OKINI!‑Wishlist app‑’s listing doesn’t mention, including Add to cart, Custom branding, Custom registry.

Head to head

App Store reviews

OKINI!‑Wishlist app‑: —
Smart Wishlist: 80
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—

The Fastest Wishlist App

Categories
  • Wishlists
  • Wishlists
Languages
  • Japanese
  • English
  • English
Launched
May 7, 2026
May 4, 2016
Built for Shopify
Not badged
Not badged
Reviews per month
—
1 last full month
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

011MarMarNovJanDecJulAugSmart Wishlist: 1 reviews in March 2022Smart Wishlist: 1 reviews in May 2022Smart Wishlist: 1 reviews in March 2023Smart Wishlist: 1 reviews in April 2023Smart Wishlist: 1 reviews in November 2023Smart Wishlist: 1 reviews in December 2023Smart Wishlist: 1 reviews in January 2024Smart Wishlist: 1 reviews in June 2024Smart Wishlist: 1 reviews in December 2024Smart Wishlist: 1 reviews in January 2025Smart Wishlist: 1 reviews in July 2025Smart Wishlist: 1 reviews in August 2025
OKINI!‑Wishlist app‑Smart WishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $9.99/month
$4.99/month
Plans
FreeFree
  • · Admin wishlist ranking (Top 5)
  • · Fully supports English & Japanese
  • · No-code easy design customization
  • · Save up to 10 items per customer
  • · Supports guest & logged-in users
Pro$4.99/month
14-day free trial
  • · Admin wishlist ranking (Top 20)
  • · All features in the Free plan
  • · Priority customer support
  • · Save up to 50 items per customer
Business$9.99/month
14-day free trial
  • · Admin wishlist ranking (Top 100)
  • · All features in the Pro plan
  • · Revenue and conversion tracking
  • · Save up to 128 items per customer
  • · Share wishlists via links
  • · Shopify Flow integration
Standard$4.99/month
60-day free trial
Coverage
6 of 17 features35%
16 of 17 features94%
Unique strengths
  • Multi-language
  • Add to cart
  • Custom branding
  • Custom registry
  • Dashboard
  • +7 more
Wishlists
35%6/17
94%16/17
Customization
75%3/4
75%3/4
List management
0%0/5
100%5/5
List types
38%3/8
100%8/8
1511onlybothonly
OKINI!‑Wishlist app‑Smart Wishlist17 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
  • Sendgrid
  • Sharethis
How it sells itself

OKINI! is a wishlist app allowing customers to easily save their favorite products. Data for logged-in users is securely stored in Shopify customer metafields for seamless cross-device access. Guest data is safely saved in the browser and merges automatically upon login. You can easily customize icon styles, colors, and placements directly via the Theme Editor.

Smart Wishlist is the next generation wishlist for Shopify stores which enables customers to create wishlists in one-click, even without login. It is simple, fast, reliable and flexible to variety of requirements. It is super-easy to setup with no coding required. It gives you the features customers love (one-click saving, shareable lists) without the tech headaches. It can turn window shoppers into loyal customers.

Key points
  • One-click save: Easily add items using heart icons or text buttons.
  • Cloud & local save: Guest data automatically merges with account upon login.
  • No-code design: Customize icons, colors, labels, and placement in theme editor.
  • Lightbox display: View wishlist, check stock, and add to cart instantly.
  • Wishlist button on product, collection, search result and cart pages
  • Both Guests & logged-in users can quickly create and share wishlists
  • Unlimited wishlists across all stores. No strings attached
  • Javascript and REST APIs to meet advanced requirements
Screenshots
One-click save from both collection and product pages.
Easy setup. Zero coding required, start using instantly.Easily customize icons and labels from the theme editor.View wishlist in a lightbox. Fully mobile responsive.
Smart Wishlist button on collection pages
Smart WishlistWishlist Usage Report generated by AppWishlist button on collection page on Mobile Devices

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureOKINI!‑Wishlist app‑Smart Wishlist
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureOKINI!‑Wishlist app‑Smart Wishlist
App Store ratingNot published4.3 ★
App Store reviewsNot published80
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureOKINI!‑Wishlist app‑Smart Wishlist
Free planYesNot listed
Lowest paid monthly plan$4.99/month$4.99/month
Longest free trial14 days60 days
Plans listed31

Listing

MeasureOKINI!‑Wishlist app‑Smart Wishlist
Shopify category rank#88in Wishlists#78(ahead)in Wishlists
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 7, 2026May 4, 2016
Languages2Japanese, English1English
DeveloperdigrartWebmarked

FAQ

OKINI!‑Wishlist app‑ and Smart Wishlist: common questions

Is OKINI!‑Wishlist app‑ or Smart Wishlist cheaper?
Only OKINI!‑Wishlist app‑ lists a free plan. Paid plans start at $4.99/month for OKINI!‑Wishlist app‑ and $4.99/month for Smart Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
OKINI!‑Wishlist app‑ lists 1 the others don’t mention, such as Multi-language. Smart Wishlist lists 11 the others don’t mention, such as Add to cart, Custom branding, Custom registry, Dashboard. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for OKINI!‑Wishlist app‑, Nov 7, 2026 for Smart Wishlist; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for OKINI!‑Wishlist app‑, Nov 7, 2026 for Smart Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.