Breadcrumbs & Categories vs SmartNest
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Breadcrumbs & Categories, Oct 13, 2026 for SmartNest.
The short answer
- Both list a free plan. Paid plans start at $4.99/month for Breadcrumbs & Categories and $30/month for SmartNest.
- Breadcrumbs & Categories lists 8 features SmartNest’s listing doesn’t mention, including Analytics, Breadcrumbs, Color and font.
Head to head
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE
- · BreadcrumbList SEO schema (JSON-LD)
- · Dashboard for every breadcrumb
- · Mobile-friendly breadcrumb navigation
- · Simple multi-collection breadcrumb rules
- · Standard support
- · Sync categories from Shopify menus
ESSENTIAL
- · Advanced multi-collection rules
- · Bulk actions for custom paths
- · Everything in Free plan
- · Follow visitor path breadcrumbs
- · Full breadcrumb style customization
- · Priority support (1 business day)
PRO
- · Advanced SEO schema (JSON-LD)
- · App-focused custom requests
- · Collection-aware previous/next nav
- · Custom breadcrumb/subcollection layouts
- · Custom collection breadcrumb names
- · Custom product breadcrumb names
Free
- · Max 100 collections
Pro
- · Unlimited collections
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureBuilt for stores serious about SEO and UX. Not just Home > Collection > Product, this app creates complete, accurate breadcrumbs and subcategories from your real category tree. Supports products in multiple collections with smart paths and visitor aware behaviour for smoother navigation. Organize with drag and drop, unlimited nesting, bulk moves, and fast search for large catalogs.
SmartNest helps merchants create and manage SEO-friendly subcategories in Shopify using tag-based logic. It works with smart collections and allows each subcollection to be edited like a normal Shopify collection. Merchants can control subcollection names and custom descriptions, making it easier to organise products, improve navigation, and structure collections in ways Shopify does not support natively.
- Instant breadcrumbs from your collection tree. Theme-ready no code edits
- Auto sub-categories generated. Grid, list, carousel.. layouts for sub-categories
- Built-in JSON-LD breadcrumbs for rich result with clean schema trusted by Google
- Create a visual collection tree, organize everything with drag-and-drop
- Create subcollections and subcategories using product tags
- Edit subcollection names and descriptions like regular collections
- Organise smart collections with a clear subcategory hierarchy
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Breadcrumbs & Categories |  SmartNest |
|---|---|---|
| Detected stores | 307 | Not published |
| Net store change, 28 days | +2 | 0 |
| Stores added, 28 days | 9 | Not enough data |
| Big-brand share | 8% | Not enough data |
| Top store categories | Home & Garden, Apparel & Accessories, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Breadcrumbs & Categories | SmartNest |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 34 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | 0% | Not enough data |
Pricing
| Measure | Breadcrumbs & Categories | SmartNest |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $4.99/month(ahead) | $30/month |
| Longest free trial | 3 days | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Breadcrumbs & Categories | SmartNest |
|---|---|---|
| Shopify category rank | #38(ahead) | #822 |
| Shopify App Charts | #23 in SEO | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 15, 2025 | May 5, 2026 |
| Languages | 1 | 1 |
| Developer | The Oh Team | ODDFISH MEDIA |
FAQ
Breadcrumbs & Categories and SmartNest: common questions
- Is Breadcrumbs & Categories or SmartNest cheaper?
- Both list a free plan. Paid plans start at $4.99/month for Breadcrumbs & Categories and $30/month for SmartNest. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Breadcrumbs & Categories lists 8 the others don’t mention, such as Analytics, Breadcrumbs, Color and font, Custom CSS. SmartNest lists 3 the others don’t mention, such as Content optimization, Duplicate content, URL optimization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Breadcrumbs & Categories, Oct 13, 2026 for SmartNest; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Breadcrumbs & Categories, Oct 13, 2026 for SmartNest. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.