Octopixels ‑ Facebook Pixel vs Pharo: Google Ads & Meta Pixel
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Octopixels, Oct 26, 2026 for Pharo.
The short answer
- Only Octopixels lists a free plan. Paid plans start at $12.95/month for Octopixels and $9.99/month for Pharo.
- Octopixels lists 7 features Pharo’s listing doesn’t mention, including Click-through rates, Custom audiences, Demographic.
Head to head
- India
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Development Plan
- · Only for development stores
Basic
- · - Conversion API
- · - Manage all your store events
- · - Multiple pixels (+5)
- · - Setup manual pixel
Advanced
- · - Conversion API
- · - Manage all your store events
- · - Manual pixel setup
- · - Multiple pixels (+10)
- · - Premium customer support
- · - Set up by our team
Plus
- · - Conversion API
- · - Manage all your store events
- · - Multiple pixels (unlimited)
- · - Premium support
- · - Set up by our team
- · - Setup manual pixel
Standard
- · Begin Checkout Conversion
- · Email Support
- · Google Ads Conversions- Page to Purchase
- · Google Analytics 4 (GA4) Tracking
- · Pixel Health & Diagnostics
- · Product & Collection Specific Pixels
Premium
- · Begin Checkout Conversion
- · Checkout Extensibility & Live Diagnostic
- · Dedicated Support
- · GA4 Integration & Storefront Traffic
- · Google Ads Conversions- Page to Purchase
- · Product & Collection Specific Pixels
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureEffortless Setup: Get up and running with Facebook Pixel in just minutes. Our intuitive platform automates the setup process, eliminating the need for tedious coding or complex configurations. Enhanced Tracking: Maximize the effectiveness of your Facebook Ads campaigns with advanced Pixel Tracking capabilities.
Pharo Ads Tracking connects your store to Google Ads, Google Analytics 4 and Meta (Facebook) in minutes, with no code or developer. Add your Conversion ID, GA4 Measurement ID or Facebook Pixel ID and every key shopper event is tracked automatically, from page view to purchase. Built on Shopify Web Pixels and Checkout Extensibility, with consent-aware tracking and Meta Conversions API.
- Facebook Pixel Tracking: Easily add multiple pixels to your store.
- Events Pixel control: You can fire the events you want when you want.
- Conversion API: Easily add your token and start server side tracking
- Add pixel to your website without account connection and authentication
- Tracks events like page view, add to cart, begin checkout, purchases
- Our solution integrates seamlessly with Checkout extensibility
- Set up Google Pixel in 2 mins with all events auto-tracked.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Octopixels |  Pharo |
|---|---|---|
| Detected stores | 1 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Home & Garden | Not published |
| Top store countries | India | Not published |
Reviews
| Measure | Octopixels | Pharo |
|---|---|---|
| App Store rating | Not published | 4.9 ★ |
| App Store reviews | Not published | 17 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Octopixels | Pharo |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $12.95/month | $9.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 4 | 2 |
Listing
| Measure | Octopixels | Pharo |
|---|---|---|
| Shopify category rank | #276 | #197(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | Yes |
| Launched | Apr 10, 2024 | Jul 21, 2023 |
| Languages | 1 | 1 |
| Developer | Garner Labs | Pharo Apps |
FAQ
Octopixels and Pharo: common questions
- Is Octopixels or Pharo cheaper?
- Only Octopixels lists a free plan. Paid plans start at $12.95/month for Octopixels and $9.99/month for Pharo. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Octopixels lists 7 the others don’t mention, such as Click-through rates, Custom audiences, Demographic, Device. Pharo lists 4 the others don’t mention, such as Cost per acquisition, Retargeting, Traffic source, Website. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Octopixels, Oct 26, 2026 for Pharo; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Octopixels, Oct 26, 2026 for Pharo. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.