Obviyo Recommend & Personalize vs trbo Personalize
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026.
The short answer
- Obviyo Recommend & Personalize is detected on 20× as many Shopify stores as trbo Personalize: 60 vs 3 as of Nov 10, 2026.
- Only Obviyo Recommend & Personalize lists a free plan. Paid plans start at $595/month for Obviyo Recommend & Personalize and $2,500/month for trbo Personalize.
- trbo Personalize lists 11 features Obviyo Recommend & Personalize’s listing doesn’t mention, including A/B testing, AI recommendations, Bundles.
Head to head
Win new customers, upsell, cross-sell, with Amazon's own AI.
- United States
- Australia
- Singapore
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE STARTER
- · Always free
- · Conversion Bots
- · Cross-Sell Bots
- · Includes 'Powered by Obviyo'
- · Promo Bar
PERSONALIZE
- · Merchandizing Bots
- · Personalization Bots
- · Premium support.
- · Up to 500,000 page views / month
- · all in FREE STARTER, plus
ENTERPRISE
- · A/B Testing
- · Custom quote for large sites.
- · Success Manager
- · Up to 2,000,000 page views / month
- · all in PERSONALIZE, plus
trbo-essential
- · AB Testing
- · Dynamic Content
- · Lead Generation
- · Personalization
- · Recommendations
- · Segmentation
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOther personalization apps look at who the shopper is or what they bought before. We use AI to model what they are doing in your store right now, so every view, click and add to cart becomes a live buying signal. It ships as a library of ready-to-go Growth Bots: AI product grids tuned to the page they sit on and the shopper's lifecycle stage. Setup takes minutes and needs no code.
trbo supports online retailers in continuously optimizing their website user experience by analyzing more than 50 onsite data points. A wide range of ready-to-use templates is available, enabling quick implementation without technical expertise and delivering successful campaigns within a short time.
- MONETIZATION: Personalize, upsell, & cross-sell by adapting to shopper behavior.
- MERCHANDISING: Enable effortless product discovery with AI-powered Growth Bots.
- RETENTION: Personalize emails with products related to a recent store visit.
- ACQUISITION: Use product performance insights to manage campaign product feeds.
- Onsite Personalization
- Product Recommendations
- A/B & Multivariate Tests
- Intelligent Targeting
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Obviyo Recommend & Personalize | |
|---|---|---|
| Detected stores | 60(ahead) | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Luggage & Bags, Health & Beauty | Health & Beauty, Home & Garden |
| Top store countries | United States, Australia, Singapore | Germany |
Reviews
| Measure | Obviyo Recommend & Personalize | |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 35 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Obviyo Recommend & Personalize | |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $595/month(ahead) | $2,500/month |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Obviyo Recommend & Personalize | |
|---|---|---|
| Shopify category rank | #558 | Not enough data |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 6, 2020 | Oct 31, 2025 |
| Languages | 1 | 1 |
| Developer | Obviyo, inc | trbo GmbH |
FAQ
Obviyo Recommend & Personalize and trbo Personalize: common questions
- Which is more popular, Obviyo Recommend & Personalize or trbo Personalize?
- Obviyo Recommend & Personalize is detected on 20× as many Shopify stores as trbo Personalize: 60 vs 3 as of Nov 10, 2026.
- Is Obviyo Recommend & Personalize or trbo Personalize cheaper?
- Only Obviyo Recommend & Personalize lists a free plan. Paid plans start at $595/month for Obviyo Recommend & Personalize and $2,500/month for trbo Personalize. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- trbo Personalize lists 11 the others don’t mention, such as A/B testing, AI recommendations, Bundles, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.