Obviyo Recommend & Personalize vs AB Tasty | Catalog + Merch.
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026 for Obviyo Recommend & Personalize, Oct 14, 2026 for AB Tasty.
The short answer
- Only Obviyo Recommend & Personalize lists a free plan.
Head to head
Win new customers, upsell, cross-sell, with Amazon's own AI.
- United States
- Australia
- Singapore
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
FREE STARTER
- · Always free
- · Conversion Bots
- · Cross-Sell Bots
- · Includes 'Powered by Obviyo'
- · Promo Bar
PERSONALIZE
- · Merchandizing Bots
- · Personalization Bots
- · Premium support.
- · Up to 500,000 page views / month
- · all in FREE STARTER, plus
ENTERPRISE
- · A/B Testing
- · Custom quote for large sites.
- · Success Manager
- · Up to 2,000,000 page views / month
- · all in PERSONALIZE, plus
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOther personalization apps look at who the shopper is or what they bought before. We use AI to model what they are doing in your store right now, so every view, click and add to cart becomes a live buying signal. It ships as a library of ready-to-go Growth Bots: AI product grids tuned to the page they sit on and the shopper's lifecycle stage. Setup takes minutes and needs no code.
AB Tasty Recommendations & Merchandising personalizes the online shopping experience without using cookies. Its technology is a future-proof solution given the announced end of third-party cookies and allows websites to boost their revenue by increasing the conversion rate and the average basket.
- MONETIZATION: Personalize, upsell, & cross-sell by adapting to shopper behavior.
- MERCHANDISING: Enable effortless product discovery with AI-powered Growth Bots.
- RETENTION: Personalize emails with products related to a recent store visit.
- ACQUISITION: Use product performance insights to manage campaign product feeds.
- E-merchandising: sort your list pages intelligently and automatically
- Cross-sell: recommend the most relevant products at the best time
- Viewed products: display the products that have caught your visitors' attention
- Targeted pop-ups: boost your conversions and collect emails
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Obviyo Recommend & Personalize |  AB Tasty |
|---|---|---|
| Detected stores | 60 | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Luggage & Bags, Health & Beauty | Not published |
| Top store countries | United States, Australia, Singapore | Not published |
Reviews
| Measure | Obviyo Recommend & Personalize | AB Tasty |
|---|---|---|
| App Store rating | 5.0 ★ | Not published |
| App Store reviews | 35 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Obviyo Recommend & Personalize | AB Tasty |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $595/month | No monthly plan listed |
| Longest free trial | 14 days | Not listed |
| Plans listed | 3 | 1 |
Listing
| Measure | Obviyo Recommend & Personalize | AB Tasty |
|---|---|---|
| Shopify category rank | #550(ahead) | #605 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jul 6, 2020 | Dec 30, 2021 |
| Languages | 1 | 1 |
| Developer | Obviyo, inc | WIngify Commerce |
FAQ
Obviyo Recommend & Personalize and AB Tasty: common questions
- Is Obviyo Recommend & Personalize or AB Tasty cheaper?
- Only Obviyo Recommend & Personalize lists a free plan. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026 for Obviyo Recommend & Personalize, Oct 14, 2026 for AB Tasty; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026 for Obviyo Recommend & Personalize, Oct 14, 2026 for AB Tasty. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.