nuli vs PureClarity Personalization
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for nuli, Nov 5, 2026 for PureClarity Personalization.
The short answer
- Only nuli lists a free plan. Paid plans start at $99/month for nuli and $89/month for PureClarity Personalization.
- PureClarity Personalization lists 9 features nuli’s listing doesn’t mention, including A/B testing, Announcement bar, Click-through rates.
Head to head
Grow sales: Personalized recommenders, popups, chat & content
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5,000 network connections/month
- · 500 customer activities
- · 500 products
- · Branding appears
- · Community support
Essentials
- · 20,000 customer activities
- · 20,000 products
- · 200,000 network connections/month
- · Branding disappears
- · E-mail support in 24 hours
Standard
- · 4,000,000 network connections/month
- · 400,000 customer activities
- · 400,000 products
- · Branding disappears
- · E-mail support in 12 hours
Premium
- · 2,000,000 customer activities
- · 2,000,000 products
- · 20,000,000 network connections/month
- · Branding disappears
- · E-mail support in 4 hours
Engage
- · 9 ready-made message templates
- · Checkout Upsell from what's in the cart
- · Exit intent, scroll and cart triggers
- · Free delivery bars and segments
- · Holdout group shows each message's lift
- · Instant Search as shoppers type
Personalise
- · AI recommendations on every page
- · Cart picks that reach free delivery
- · Everything in Engage
- · Frequently bought together and more
- · Learns from your order history
- · Personalised content with split tests
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featurenuli reads your store's product data and shopper behavior to serve personalized recommendations. No manual rules, no static "customers also bought" lists that go stale. Recommendations update as your catalog and shopper behavior change, so the widget stays relevant without you touching it. See it live on real stores under a product's details: rootsofmexico.shop lightsnsirensdesigns.com worldwideorigins.com
Instant Search shows matching products as shoppers type, corrects typos and puts in-stock products first. Popups, slide-ins and bars trigger on exit, scroll or add to cart, each with a holdout so you see the extra orders it drives. Checkout Upsell offers products from the cart as shoppers head to checkout. Set a free delivery amount once and show shoppers how close they are.
- Personalized Recommendations
- Increased Conversion Rates
- Seamless Integration
- Real-Time Analytics
- Real-time personalised product recommendations at every touchpoint.
- Display banners, images & other content to your different customer segments.
- Email capture and promo pop-ups. Control the conditions of when they're shown.
- Create chat bots that answer questions. Use results to create customer segments.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  nuli |  PureClarity Personalization |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | nuli | PureClarity Personalization |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 4 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | nuli | PureClarity Personalization |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month | $89/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 4 | 2 |
Listing
| Measure | nuli | PureClarity Personalization |
|---|---|---|
| Shopify category rank | #722(ahead) | #770 |
| Shopify App Charts | Not on this week’s charts | #21 on Pricing moves in Upsell and cross-sell |
| Built for Shopify | No | No |
| Launched | Jun 9, 2025 | Jun 24, 2021 |
| Languages | 1 | 1 |
| Developer | Nuli Services LLC | PureClarity |
FAQ
nuli and PureClarity Personalization: common questions
- Is nuli or PureClarity Personalization cheaper?
- Only nuli lists a free plan. Paid plans start at $99/month for nuli and $89/month for PureClarity Personalization. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- PureClarity Personalization lists 9 the others don’t mention, such as A/B testing, Announcement bar, Click-through rates, Custom CSS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for nuli, Nov 5, 2026 for PureClarity Personalization; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for nuli, Nov 5, 2026 for PureClarity Personalization. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.