Nudgely vs Scratchly

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 24, 2026 for Nudgely, Oct 13, 2026 for Scratchly.

The short answer

  • Paid plans start at $39/month for Nudgely and $19/month for Scratchly.
  • Nudgely lists 7 features Scratchly’s listing doesn’t mention, including Custom pop-ups, Exit intent, Games.

Head to head

App Store reviews

Nudgely: 12
Scratchly: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Pop-ups
  • Pop-ups
Languages
  • English
  • English
Launched
May 1, 2026
Sep 2, 2026
Built for Shopify
Not badged
Not badged
Reviews per month
8 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510MayJunJulNudgely: 1 reviews in May 2026Nudgely: 4 reviews in June 2026Nudgely: 8 reviews in July 2026
NudgelyScratchlyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $39 to $249/month
From $19 to $99/month
Plans
0-500 orders$39/month
  • · A/B testing and revenue analytics
  • · AI SMS at $0.0144/text, you set budget
  • · Cart, browse, restock & weather triggers
  • · Custom popup branding for your store
  • · Everything included and 24/7 support
  • · Mailchimp, Klaviyo & Omnisend sync
501-2,000 orders$89/month
  • · A/B testing and revenue analytics
  • · AI SMS at $0.0144/text, you set budget
  • · Cart, browse, restock & weather triggers
  • · Custom popup branding for your store
  • · Everything included and 24/7 support
  • · Mailchimp, Klaviyo & Omnisend sync
2,001-5,000 orders$149/month
  • · A/B testing and revenue analytics
  • · AI SMS at $0.0144/text, you set budget
  • · Cart, browse, restock & weather triggers
  • · Custom popup branding for your store
  • · Everything included and 24/7 support
  • · Mailchimp, Klaviyo & Omnisend sync
5,001+$249/month
  • · A/B testing and revenue analytics
  • · AI SMS at $0.0144/text, you set budget
  • · Cart, browse, restock & weather triggers
  • · Custom popup branding for your store
  • · Everything included and 24/7 support
  • · Mailchimp, Klaviyo & Omnisend sync
Basic$19/month
5-day free trial
  • · All features included
  • · Up to 25,000 monthly visitors
Standard$49/month
5-day free trial
  • · All features included
  • · Up to 75,000 monthly visitors
Ultimate$99/month
5-day free trial
  • · All features included
  • · Unlimited monthly visitors
Coverage
10 of 13 features77%
6 of 13 features46%
Unique strengths
  • Custom pop-ups
  • Exit intent
  • Games
  • Reporting
  • +3 more
  • APIs and webhooks
  • Geolocation
  • Localization
Pop-ups
77%10/13
46%6/13
Managing pop-ups
67%6/9
56%5/9
Pop-up types
100%4/4
25%1/4
733onlybothonly
NudgelyScratchly13 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature

Integrations

Nudgely5.0(12)ScratchlyNo rating yet
Works with also listed by another
—
—
How it sells itself

Nudgely is AI SMS for Shopify. Grow your list with interactive popups like Scratch-Off, Mystery Box and Quiz, which capture more numbers than static popups. Then Nudgely AI texts every shopper their own personalized message for you, based on abandoned carts, browsing, restock timing, local weather and inventory, written in your brand voice that you curate.

Scratchly replaces standard email popups with an interactive scratch card. Shoppers scratch to reveal a discount and enter their email to claim it, capturing leads in exchange for a reward. You can customize the design with a live preview, choose static or unique codes, and set time, scroll, exit-intent, or visit-count triggers.

Key points
  • 4 gamified popup games: Scratchoff, Basketball, Mystery Box, and Stop the Light
  • Mobile-first games built for touch with physics-powered interactions
  • Instant discount reveal: customers see their code immediately after opting in
  • No coding required: configure your game, colors, and discount code in minutes
  • Interactive scratch card popup that rewards shoppers with a discount
  • Live customizer with instant desktop and mobile preview
  • Klaviyo sync plus analytics for reveals, captures and redemptions
Screenshots
Static popups don't convert and cause visitor fatigue
Game overview and customization illustrationCreate a seamless gamified pop up with your brandingGamified popups are directly correlated with driving revenue
Scratch card popup on a storefront revealing a discount code
Analytics page showing reveals, captures and redemptionsScratch card popup on a storefront revealing a discount codePopup customizer with live desktop and mobile preview

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureNudgelyScratchly
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureNudgelyScratchly
App Store rating5.0 ★Not published
App Store reviews12Not published
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureNudgelyScratchly
Free planNot listedNot listed
Lowest paid monthly plan$39/month$19/month(ahead)
Longest free trialNot listed5 days
Plans listed43

Listing

MeasureNudgelyScratchly
Shopify category rank#108(ahead)in Pop-ups#381in Pop-ups
Shopify App Charts#10 on Pricing moves in Pop-upsNot on this week’s charts
Built for ShopifyNoNo
LaunchedMay 1, 2026Sep 2, 2026
Languages1English1English
DeveloperNudgely.ioECOMKING

FAQ

Nudgely and Scratchly: common questions

Is Nudgely or Scratchly cheaper?
Paid plans start at $39/month for Nudgely and $19/month for Scratchly. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Nudgely lists 7 the others don’t mention, such as Custom pop-ups, Exit intent, Games, Reporting. Scratchly lists 3 the others don’t mention, such as APIs and webhooks, Geolocation, Localization. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 24, 2026 for Nudgely, Oct 13, 2026 for Scratchly; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 24, 2026 for Nudgely, Oct 13, 2026 for Scratchly. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.