Nova Product Designer vs Theia: Product Customizer
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Nova Product Designer, Nov 2, 2026 for Theia.
The short answer
- On the Shopify App Store: Nova Product Designer 5.0 from 1 reviews and Theia 5.0 from 3 reviews.
- Both list a free plan. Paid plans start at $19/month for Nova Product Designer and $12.99/month for Theia.
- Nova Product Designer lists 21 features Theia’s listing doesn’t mention, including Add text, Add-ons, Custom CSS.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All options text, art, placement, files
- · Custom fonts + variant-aware mockups
- · Live product preview + design proofs
- · Up to 25 customized orders / month
Essential
- · Email support
- · Everything in Free
- · Up to 150 customized orders / month
- · “Powered by Nova” badge removed
Growth
- · 1-click background removal on photo uplo
- · Everything in Essential
- · Priority support
- · Up to 300 customized orders / month
- · Wholesale order grid+ tiered / discounts
Premium
- · 1-to-1 priority support
- · Everything in Growth
- · Onboarding wholesale configuration
- · Unlimited customized orders
Free
- · 3 customizable products
- · 50 designs/month, 25 MB uploads
- · Custom options included
- · Live editor + file upload
Starter
- · 1,000 designs/month, 100 MB uploads
- · 25 customizable products
- · Advanced formats (PDF, AI, PSD, more)
- · No Theia branding
- · Print & option fees
Pro
- · 500 MB uploads
- · Custom CSS
- · Multi-language storefront
- · Priority support
- · Unlimited products & designs
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNova Product Designer & Options lets you sell personalized products with live previews. Add engraving, custom text, color swatches, file uploads, QR codes, artwork galleries, and print areas like front, back, or sleeve. Charge flat, percentage, or per-character fees automatically at checkout. Every order includes a saved design proof, so you can fulfill custom products accurately.
Theia turns any product into a personalized, print-ready product. Customers design directly on the product page — typing text, uploading images or sending print files — while you define the exact print area. Add custom options like dropdowns, swatches and date pickers, support front and back designs with color variant mockups, and download the original full-quality files from every order.
- Visual designer — place art & text on front, back & side product mockups
- Text, dropdown, radio, swatch, file, QR, art-gallery & placement options
- Live product-page preview so shoppers see their design before they buy
- Automatic surcharges — flat, percent, or per-character, applied at checkout
- Live editor: customers place text and images inside your exact print area
- File upload mode with the formats and size limits you allow
- 9 custom option types: dropdowns, color and image swatches, dates and more
- Original print-ready files on every order, plus a design library
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nova Product Designer |  Theia |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Nova Product Designer | Theia |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 1 | 3(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Nova Product Designer | Theia |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $12.99/month(ahead) |
| Longest free trial | 14 days | 30 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Nova Product Designer | Theia |
|---|---|---|
| Shopify category rank | #226 | #55 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Jun 9, 2026 | Jul 20, 2026 |
| Languages | 1 | 1 |
| Developer | ZEROGRAVITYCO LIMITED | Rauf Nematli |
FAQ
Nova Product Designer and Theia: common questions
- Is Nova Product Designer or Theia cheaper?
- Both list a free plan. Paid plans start at $19/month for Nova Product Designer and $12.99/month for Theia. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Nova Product Designer or Theia?
- On the Shopify App Store: Nova Product Designer 5.0 from 1 reviews and Theia 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Nova Product Designer lists 21 the others don’t mention, such as Add text, Add-ons, Custom CSS, Custom fields. Theia lists 2 the others don’t mention, such as Image rotate, PSD. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Nova Product Designer, Nov 2, 2026 for Theia; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Nova Product Designer, Nov 2, 2026 for Theia. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.