Nova ‑ Custom Product Options vs SmartOptions Custom Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 14, 2026 for Nova, Oct 28, 2026 for SmartOptions Custom Options.
The short answer
- Only SmartOptions Custom Options lists a free plan. Paid plans start at $9/month for Nova and $3.99/month for SmartOptions Custom Options.
- SmartOptions Custom Options lists 8 features Nova’s listing doesn’t mention, including Add-ons, Conditional logic, Conditional pricing.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Standard Plan
Free
- · 1 live option set
- · All option types included
- · Conditional show/hide logic
- · Email support
- · Smart product targeting
- · Text, dropdowns & color swatches
Micro
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Smart Options
- · All option types included
- · Conditional logic, 5 levels deep
- · Inventory-linked choices
- · Price add-ons & percentage pricing
- · Priority email support
- · Smart product targeting
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNova lets your customers personalize products before they add them to cart. Perfect for engraved jewelry, gifts, prints and made-to-order products. Create a personalization set once, for example "Jewelry engraving" with an engraving text field and metal color swatches shown as clean color circles. Then add it to as many products as you like in two clicks.
SmartOptions lets you go beyond the built-in variant limit by adding unlimited custom fields to any product. Choose from 10 option types including text inputs, dropdowns, color swatches, date pickers, and more. Add-on amounts are automatically included as line items at checkout. Smart targeting applies option sets to specific products, collections, or all products.
- Text fields for engraving with character limits and live counter
- Gift message fields for longer text
- Dropdowns for sizes and materials
- Color swatches shown as minimal color circles
- 10 option types: text, dropdowns, color swatches, date pickers, and more
- Built-in surcharges for premium options on every store and inventory tracking
- One-click theme installation for all Online Store 2.0 themes
- Analytics dashboard to track option views, selections, and conversions
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nova |  SmartOptions Custom Options |
|---|---|---|
| Detected stores | Not published | Not published |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Not published |
| Top store countries | Not published | Not published |
Reviews
| Measure | Nova | SmartOptions Custom Options |
|---|---|---|
| App Store rating | Not published | 4.8 ★ |
| App Store reviews | Not published | 22 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 0% |
Pricing
| Measure | Nova | SmartOptions Custom Options |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $9/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 1 | 3 |
Listing
| Measure | Nova | SmartOptions Custom Options |
|---|---|---|
| Shopify category rank | #543 | #38(ahead) |
| Shopify App Charts | Not on this week’s charts | #18 on Rookies in Product variants |
| Built for Shopify | No | Yes |
| Launched | Jul 14, 2026 | Apr 1, 2026 |
| Languages | 1 | 1 |
| Developer | SnowVolt | Nerd Labs |
FAQ
Nova and SmartOptions Custom Options: common questions
- Is Nova or SmartOptions Custom Options cheaper?
- Only SmartOptions Custom Options lists a free plan. Paid plans start at $9/month for Nova and $3.99/month for SmartOptions Custom Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Nova lists 1 the others don’t mention, such as Custom text. SmartOptions Custom Options lists 8 the others don’t mention, such as Add-ons, Conditional logic, Conditional pricing, Multi-select. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 14, 2026 for Nova, Oct 28, 2026 for SmartOptions Custom Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 14, 2026 for Nova, Oct 28, 2026 for SmartOptions Custom Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.