Notify Customers SMS Marketing vs YSMS ‑ SMS Marketing

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 19, 2026 for Notify Customers SMS Marketing, Oct 17, 2026 for YSMS.

The short answer

  • On the Shopify App Store: Notify Customers SMS Marketing 5.0 from 23 reviews and YSMS 4.7 from 66 reviews.
  • YSMS lists 16 features Notify Customers SMS Marketing’s listing doesn’t mention, including Birthday messages, Cart recovery, Conversion metrics.

Head to head

App Store reviews

Notify Customers SMS Marketing: 23
YSMS: 66
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
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Create and manage your SMS marketing campaigns

Categories
  • SMS marketing
  • SMS marketing
  • Promotions - Other
Languages
  • English
  • English
  • Italian
Launched
Apr 7, 2025
Jul 13, 2020
Built for Shopify
Not badged
Built for Shopify
Reviews per month
1 last full month
2 last full month
Detected stores
0active installs
0active installs
Most common store size
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—
Top countries
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Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510JunAugOctDecFebAprJunAugSepNotify Customers SMS Marketing: 2 reviews in June 2025Notify Customers SMS Marketing: 2 reviews in July 2025Notify Customers SMS Marketing: 2 reviews in September 2025Notify Customers SMS Marketing: 3 reviews in October 2025Notify Customers SMS Marketing: 2 reviews in November 2025Notify Customers SMS Marketing: 4 reviews in December 2025Notify Customers SMS Marketing: 1 reviews in January 2026Notify Customers SMS Marketing: 1 reviews in March 2026Notify Customers SMS Marketing: 2 reviews in April 2026Notify Customers SMS Marketing: 1 reviews in June 2026Notify Customers SMS Marketing: 1 reviews in July 2026Notify Customers SMS Marketing: 1 reviews in August 2026YSMS ‑ SMS Marketing: 4 reviews in August 2025YSMS ‑ SMS Marketing: 1 reviews in September 2025YSMS ‑ SMS Marketing: 1 reviews in October 2025YSMS ‑ SMS Marketing: 7 reviews in November 2025YSMS ‑ SMS Marketing: 1 reviews in December 2025YSMS ‑ SMS Marketing: 2 reviews in February 2026YSMS ‑ SMS Marketing: 1 reviews in April 2026YSMS ‑ SMS Marketing: 1 reviews in May 2026YSMS ‑ SMS Marketing: 1 reviews in June 2026YSMS ‑ SMS Marketing: 1 reviews in July 2026YSMS ‑ SMS Marketing: 2 reviews in August 2026YSMS ‑ SMS Marketing: 2 reviews in September 2026
Notify Customers SMS MarketingYSMSCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
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Plans
AustraliaFree to install
From $0.064 USD per bulk campaign text ($1.00 minimum). $0.08 USD per automation text.
  • · $5 USD credit toward your first campaign
  • · Add text message automations
  • · Create customer segments
  • · Manage opt-outs
  • · Schedule campaigns for later
  • · Send SMS (text) messages
UK and EuropeFree to install
From $0.08-$0.12 USD per bulk campaign text ($1.00 minimum). $0.08-$0.12 USD per automation text.
  • · $5 USD credit toward your first campaign
  • · Add text message automations
  • · Create customer segments
  • · Manage opt-outs
  • · Schedule campaigns for later
  • · Send SMS (text) messages
US and CanadaFree to install
From $0.03 USD per bulk campaign text ($1.00 minimum). $0.05 USD per automation text.
  • · $5 USD credit toward your first campaign
  • · Add text message automations
  • · Create customer segments
  • · Manage opt-outs
  • · Schedule campaigns for later
  • · Send SMS (text) and MMS (image) messages
FreeFree to install
Pay only the sms you send. Price starting from a few cents, depending on the country to which the text messages are sent
Coverage
8 of 24 features33%
22 of 24 features92%
Unique strengths
  • Opt-in
  • Two-way messaging
  • Birthday messages
  • Cart recovery
  • Conversion metrics
  • Discount codes
  • +12 more
SMS marketing
33%8/24
92%22/24
Managing campaigns
57%8/14
86%12/14
Workflow automation
0%0/10
100%10/10
2616onlybothonly
Notify Customers SMS MarketingYSMS24 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
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  • Shopify POS
  • Shopify Flow
  • Flow
How it sells itself

SMS marketing for small businesses — no monthly fees, pay-as-you-go from $0.03/text in the US and Canada. Turn one-time shoppers into repeat customers: send bulk SMS and MMS campaigns, schedule them in advance, and reply 1-on-1. Automate abandoned cart, win-back, and review request texts. Sync customers from Shopify or upload a CSV, then build segments. Manage opt-outs and stay compliant.

Transform SMS marketing with YSMS's automation suite. Create targeted campaigns using advanced segmentation, recover abandoned carts automatically, and send timely notifications for back-in-stock items and order updates. Track real-time performance with analytics showing clicks, conversions, and ROI.

Key points
  • Automatically sync customers from Shopify to Notify, or upload a customer list.
  • Send texts with images and schedule campaigns for future delivery.
  • View campaign replies and start 1-on-1 text conversations.
  • Sending SMS campaigns has never been easier.
  • Track the results with understandable reports
  • Advanced filters to be able to create the most suitable audience
  • Activates orders and shipping automations
Screenshots
Send text campaign dashboard
Campaign results pageCustomer management pageCampaign results page
SMS Marketing and automations for Shopify
ysms new segment customers audienceysms automations abandoned cart and new orderysms marketing sms campaigns

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureNotify Customers SMS MarketingYSMS
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureNotify Customers SMS MarketingYSMS
App Store rating5.0 ★(ahead)4.7 ★
App Store reviews2366(ahead)
New reviews, 28 daysNot enough data0
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureNotify Customers SMS MarketingYSMS
Free planNot listedNot listed
Lowest paid monthly planNo monthly plan listedNo monthly plan listed
Longest free trialNot listedNot listed
Plans listed31

Listing

MeasureNotify Customers SMS MarketingYSMS
Shopify category rank#15in SMS marketing#3(ahead)in SMS marketing
Shopify App ChartsNot on this week’s charts#3 on Featured by Shopify in SMS marketing
Built for ShopifyNoYes
LaunchedApr 7, 2025Jul 13, 2020
Languages1English2English, Italian
DeveloperNotify Customers LLCinkOfPixel

FAQ

Notify Customers SMS Marketing and YSMS: common questions

Which has better reviews, Notify Customers SMS Marketing or YSMS?
On the Shopify App Store: Notify Customers SMS Marketing 5.0 from 23 reviews and YSMS 4.7 from 66 reviews.
What features does each app list that the other doesn’t?
Notify Customers SMS Marketing lists 2 the others don’t mention, such as Opt-in, Two-way messaging. YSMS lists 16 the others don’t mention, such as Birthday messages, Cart recovery, Conversion metrics, Discount codes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 19, 2026 for Notify Customers SMS Marketing, Oct 17, 2026 for YSMS; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 19, 2026 for Notify Customers SMS Marketing, Oct 17, 2026 for YSMS. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.