North Star Metric vs TrueTracked: Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueTracked is detected on 31× as many Shopify stores as North Star Metric: 31 vs 1 as of Nov 9, 2026.
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $39/month for TrueTracked.
- TrueTracked lists 7 features North Star Metric’s listing doesn’t mention, including Checkout analytics, Funnel analysis, Pixel tracking.
Head to head
- United States
- Germany
- Lithuania
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Growth
Scale
TrueSignal 500
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-Side Conversion Tracking
- · Up to 500 orders per month
Standard 50K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $50K monthly revenue
TrueSignal 2K
- · 1 custom tracking domain
- · 1 pixel per platform
- · Server-side conversion tracking
- · Up to 2,000 orders per month
Standard 100K
- · 3 Meta & TikTok pixels
- · Full analytics & attribution
- · Full customer journey tracking
- · Unlimited orders
- · Up to $100K monthly revenue
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost attribution tools rely on cookies that Safari deletes after 7 days. North Star Metric uses server-side fingerprinting to identify returning visitors without cookies. Every match is verified server-side. No statistical modeling, no guesswork. When we say a Meta ad drove a purchase, we prove it. Install the tracking pixel in one click.
TrueTracked gives Shopify merchants accurate ad attribution by collecting first-party data directly from their storefront. It tracks the full customer journey from ad click to purchase across devices, even with ad blocker or iOS restrictions.
- Server-side tracking that works after iOS 14 — no cookies needed
- First-touch and last-touch attribution across Meta, Google, and TikTok
- Real-time orders dashboard with customer RFM segmentation and cohort analysis
- First-party attribution that works with ad blockers and iOS restrictions
- Multi-touch customer journey tracking from first ad click to purchase
- Server-side conversion data sent to Meta, Google Ads, and TikTok APIs
- Real-time ROAS, revenue, and profit dashboard across all ad channels
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  North Star Metric |  TrueTracked |
|---|---|---|
| Detected stores | 1 | 31(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 1 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories | Home & Garden, Apparel & Accessories, Arts & Entertainment |
| Top store countries | Not published | United States, Germany, Lithuania |
Reviews
| Measure | North Star Metric | TrueTracked |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 20 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | North Star Metric | TrueTracked |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month | $39/month(ahead) |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | North Star Metric | TrueTracked |
|---|---|---|
| Shopify category rank | Not enough data | #72 |
| Shopify App Charts | Not on this week’s charts | #17 on Rookies in Analytics |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | May 12, 2026 |
| Languages | 1 | 1 |
| Developer | North Star Metric | TrueTracked LLC |
FAQ
North Star Metric and TrueTracked: common questions
- Which is more popular, North Star Metric or TrueTracked?
- TrueTracked is detected on 31× as many Shopify stores as North Star Metric: 31 vs 1 as of Nov 9, 2026.
- Is North Star Metric or TrueTracked cheaper?
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $39/month for TrueTracked. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- North Star Metric lists 2 the others don’t mention, such as AI insights, Cohort analysis. TrueTracked lists 7 the others don’t mention, such as Checkout analytics, Funnel analysis, Pixel tracking, Profit insights. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.