North Star Metric vs TrueROAS ‑ AI Ad Attribution
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- TrueROAS is detected on 321× as many Shopify stores as North Star Metric: 321 vs 1 as of Nov 9, 2026.
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $199/month for TrueROAS.
- TrueROAS lists 5 features North Star Metric’s listing doesn’t mention, including Funnel analysis, Pixel tracking, Purchase tracking.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
Growth
Scale
Free
Pro
Pro
Pro
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureMost attribution tools rely on cookies that Safari deletes after 7 days. North Star Metric uses server-side fingerprinting to identify returning visitors without cookies. Every match is verified server-side. No statistical modeling, no guesswork. When we say a Meta ad drove a purchase, we prove it. Install the tracking pixel in one click.
Never miss an order again. Know exactly where your revenue came from. Leverage True Data to save ad spend and gain an extreme competitive advantage. Data updates frequently so you can scale fast and predictably while being GDPR compliant, then track your profits for your ads and send the data back via conversion api and enhanced conversions to optimize ads passively.
- Server-side tracking that works after iOS 14 — no cookies needed
- First-touch and last-touch attribution across Meta, Google, and TikTok
- Real-time orders dashboard with customer RFM segmentation and cohort analysis
- AI Ad Tracking & Attribution
- Customer Journeys for each order
- Creative Breakdown
- Product Analysis
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  North Star Metric |  TrueROAS |
|---|---|---|
| Detected stores | 1 | 321(ahead) |
| Net store change, 28 days | 0 | +1 |
| Stores added, 28 days | Not enough data | 5 |
| Big-brand share | Not enough data | 13% |
| Top store categories | Apparel & Accessories | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | North Star Metric | TrueROAS |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 97 |
| New reviews, 28 days | Not enough data | 3 |
| Reviewers a year or more in | Not enough data | 5% |
Pricing
| Measure | North Star Metric | TrueROAS |
|---|---|---|
| Free plan | Yes | Not listed |
| Lowest paid monthly plan | $99/month(ahead) | $199/month |
| Longest free trial | Not listed | 14 days |
| Plans listed | 3 | 4 |
Listing
| Measure | North Star Metric | TrueROAS |
|---|---|---|
| Shopify category rank | Not enough data | #43 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 25, 2026 | Sep 6, 2022 |
| Languages | 1 | 1 |
| Developer | North Star Metric | Perm Solutions AB |
FAQ
North Star Metric and TrueROAS: common questions
- Which is more popular, North Star Metric or TrueROAS?
- TrueROAS is detected on 321× as many Shopify stores as North Star Metric: 321 vs 1 as of Nov 9, 2026.
- Is North Star Metric or TrueROAS cheaper?
- Only North Star Metric lists a free plan. Paid plans start at $99/month for North Star Metric and $199/month for TrueROAS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- North Star Metric lists 3 the others don’t mention, such as Activity tracking, Cohort analysis, Segmentation. TrueROAS lists 5 the others don’t mention, such as Funnel analysis, Pixel tracking, Purchase tracking, ROAS. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.