Normalize Gift Wrap & Message vs Pico Gift Wrap & Options
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026 for Normalize Gift Wrap & Message, Oct 13, 2026 for Pico Gift Wrap & Options.
The short answer
- Both list a free plan. Paid plans start at $7/month for Normalize Gift Wrap & Message and $7.99/month for Pico Gift Wrap & Options.
- Pico Gift Wrap & Options lists 4 features Normalize Gift Wrap & Message’s listing doesn’t mention, including Gift cards, Gift receipts, Greeting cards.
Head to head
- United States
- France
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · Basic customization
- · Cart extension
- · Live support
- · Product page gift wrap
- · Up to 20 paid gift orders a month
Starter
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 300 paid gift orders a month
Grow
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Up to 1,000 paid gift orders a month
Unlimited
- · Advanced customization
- · Cart extension
- · Custom HTML
- · Live support
- · Product page gift wrap
- · Unlimited paid gift orders
Basic
- · Basic analytics (last 7 days)
- · Basic customization
- · Gift message support
- · Gift wrap widget
- · Up to 5 orders/month
Plus
- · Advanced customization available
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Up to 50 orders/month
Premium
- · Advanced widget customization
- · Color presets & themes
- · Complete analytics history
- · Custom styling options
- · Priority support
- · Unlimited orders
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureOffer gift wrap, custom messages, and notes from product page to checkout—and now directly in the cart and slide cart with our latest cart extension update. This seamless, on-brand gifting widget enhances UX, drives conversions, boosts AOV, and improves customer satisfaction. Fully integrated with your storefront for a premium, cohesive shopping and gifting experience.
Enable premium gift wrapping and personalized messages with Pico Gift Wrap & Options. Customers add gift messages (To/From fields) at checkout using any product as gift wrap. Fully customizable design matches your brand. Auto-placement supports Online Store 2.0 and vintage themes. Drive customer loyalty and upsell opportunities.
- Add gift wrapping, gift message and option
- Show the gift options in the checkout page, drawer & in product pages
- Show the gift options for specific products only or for all of your products
- Exclude gift option for selected products
- Gift wrap with personalized messages on any order
- Auto/custom-places widget on product pages, cart drawer, and cart page
- Fully customizable widget design to match your store branding
- Works on both Online Store 2.0 and vintage legacy themes
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Normalize Gift Wrap & Message |  Pico Gift Wrap & Options |
|---|---|---|
| Detected stores | 118 | Not published |
| Net store change, 28 days | +3 | 0 |
| Stores added, 28 days | 4 | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, France, United Kingdom | Not published |
Reviews
| Measure | Normalize Gift Wrap & Message | Pico Gift Wrap & Options |
|---|---|---|
| App Store rating | 4.8 ★ | Not published |
| App Store reviews | 12 | Not published |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Normalize Gift Wrap & Message | Pico Gift Wrap & Options |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $7/month(ahead) | $7.99/month |
| Longest free trial | 14 days | 7 days |
| Plans listed | 4 | 3 |
Listing
| Measure | Normalize Gift Wrap & Message | Pico Gift Wrap & Options |
|---|---|---|
| Shopify category rank | #9(ahead) | #70 |
| Shopify App Charts | #5 in Gift wrap and messages | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Mar 28, 2025 | May 7, 2026 |
| Languages | 1 | 1 |
| Developer | Normalize | Softpico |
FAQ
Normalize Gift Wrap & Message and Pico Gift Wrap & Options: common questions
- Is Normalize Gift Wrap & Message or Pico Gift Wrap & Options cheaper?
- Both list a free plan. Paid plans start at $7/month for Normalize Gift Wrap & Message and $7.99/month for Pico Gift Wrap & Options. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Pico Gift Wrap & Options lists 4 the others don’t mention, such as Gift cards, Gift receipts, Greeting cards, Notes. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026 for Normalize Gift Wrap & Message, Oct 13, 2026 for Pico Gift Wrap & Options; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026 for Normalize Gift Wrap & Message, Oct 13, 2026 for Pico Gift Wrap & Options. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.