B2B Approve: Wholesale Vetting vs OO ‑ B2B & Wholesale
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Jul 14, 2026 for B2B Approve, Nov 9, 2026 for OO.
The short answer
- Both list a free plan. Paid plans start at $19/month for B2B Approve and $22/month for OO.
- OO lists 12 features B2B Approve’s listing doesn’t mention, including Bulk processing, Customer tagging, Discount codes.
Head to head
- Netherlands
- Germany
- Sweden
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · 5 applications per month
- · For testing or very small stores
- · Full feature set included
Starter
- · 14-day free trial
- · 25 applications per month
- · For small Nordic B2B stores
- · Full feature set included
Pro
- · 100 applications per month
- · 14-day free trial
- · For growing B2B stores
- · Full feature set included
Nordic
- · 14-day free trial
- · For enterprise & high-volume merchants
- · Full feature set included
- · Unlimited applications
Free
- · 1 custom pricing rule
- · 1 registration form + approve / reject
- · Development stores: no caps.
- · Flow templates for that one form
Starter
- · Company blocks for custom + volume price
- · EU Tax exemption (VIES + logs)
- · Login to see prices
- · Tax display (incl. / excl. VAT)
- · Unlimited B2B registration forms
- · Unlimited custom pricing
Growth
- · + Everything in Starter
- · AI Formulas for quotes
- · Bulk forms, draft checkout, repeat order
- · Order limits (MOQ / max / weight)
- · Quote request (RFQ)
- · Wholesale cart - Extra fields + Fees
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNordic B2B Portal gives Shopify merchants a complete solution for managing B2B applications from business customers. The app automates the entire process from application to approval. How it works: Business customers fill out an application form directly in your store.
Sell B2B to businesses from your own store. Give each customer, tag or company its own prices with quantity breaks shown as a table, chips, offer cards or timeline. Wholesale buyers apply through a form, you approve them and the customer and company are created. Validate business and VAT numbers against official registers.
- Automatic CVR and VAT validation for Denmark, Norway, Sweden and Finland
- Risk scoring and suggested credit limits from official business registries
- Set and track individual credit limits and payment terms per B2B customer
- Quarterly re-validation — instant alert when a customer's company status changes
- Automatic EU Tax exemption
- Custom B2B Pricing: Set tailored prices for your B2B customers and groups
- VAT number validation
- B2B Registration Forms: Create custom forms for wholesale registrations
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  B2B Approve |  OO |
|---|---|---|
| Detected stores | Not published | 249 |
| Net store change, 28 days | 0 | −2 |
| Stores added, 28 days | Not enough data | 3 |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Electronics, Home & Garden, Business & Industrial |
| Top store countries | Not published | Netherlands, Germany, Sweden |
Reviews
| Measure | B2B Approve | OO |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 34 |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | 15% |
Pricing
| Measure | B2B Approve | OO |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month(ahead) | $22/month |
| Longest free trial | 14 days | 14 days |
| Plans listed | 4 | 3 |
Listing
| Measure | B2B Approve | OO |
|---|---|---|
| Shopify category rank | Not enough data | #49 |
| Shopify App Charts | Not on this week’s charts | #14 in Wholesale |
| Built for Shopify | No | Yes |
| Launched | May 28, 2026 | Feb 9, 2024 |
| Languages | 1 | 1 |
| Developer | AddonNordic ApS | Online Origins |
FAQ
B2B Approve and OO: common questions
- Is B2B Approve or OO cheaper?
- Both list a free plan. Paid plans start at $19/month for B2B Approve and $22/month for OO. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- B2B Approve lists 1 the others don’t mention, such as Net terms. OO lists 12 the others don’t mention, such as Bulk processing, Customer tagging, Discount codes, EU (VAT). A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Jul 14, 2026 for B2B Approve, Nov 9, 2026 for OO; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Jul 14, 2026 for B2B Approve, Nov 9, 2026 for OO. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.