Nitrosend vs Omnisend Email Marketing & SMS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Only Omnisend Email Marketing & SMS lists a free plan. Paid plans start at $20/month for Nitrosend and $16/month for Omnisend Email Marketing & SMS.
- Omnisend Email Marketing & SMS lists 27 features Nitrosend’s listing doesn’t mention, including A/B testing, Analytics, Automations.
Head to head
- United States
- United Kingdom
- Australia
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Starter
- · 1,000 AI actions per month
- · 20,000 emails per month
- · 3 agent inboxes, 1 GiB storage each
- · 5 brands, 5 domains, 3 seats
- · 500 verifications/mo; extra 1¢ each
- · Extra emails: $1.50 per 1,000
Pro
- · 1,000 AI actions per month
- · 1,000 verifications/mo; extra 0.6¢ each
- · 10 brands, 10 domains, 5 seats
- · 3 agent inboxes, 1 GiB storage each
- · 60,000 emails per month
- · Extra emails: $1.20 per 1,000
Growth
- · 2,500 verifications/mo; extra 0.4¢ each
- · 200,000 emails per month
- · 3 agent inboxes, 1 GiB storage each
- · 5,000 AI actions per month
- · Extra emails: $0.90 per 1,000
- · Prepaid enrichment: 3¢ per contact
Scale
- · 3 agent inboxes, 1 GiB storage each
- · 5,000 AI actions per month
- · 5,000 verifications/mo; extra 0.4¢ each
- · 500,000 emails per month
- · Extra emails: $0.70 per 1,000
- · Prepaid enrichment: 3¢ per contact
FREE
- · 24/7 live support — even on Free
- · 250+ customizable email templates
- · Automate abandoned cart & welcome emails
- · Describe a segment, built-in AI makes it
- · Email up to 250 people
- · Grow your email list with popups & forms
STANDARD
- · Describe a popup and Forms AI builds it
- · EVERYTHING in Free plan, plus:
- · Meet our email expert on $400/mo+ plans
- · No Omnisend branding on emails & forms
- · Send 6,000 emails per month
- · Send unlimited web push notifications
PRO
- · Add SMS starting at $0.007/message
- · Advanced reporting
- · Dynamic content personalization
- · EVERYTHING in Standard plan, plus:
- · Personalized product recommender AI
- · Send unlimited emails
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNitrosend is an AI-powered marketing platform that helps Shopify merchants send email and SMS campaigns through natural language. Merchants tell ChatGPT or Claude to build an email or set up a flow, and the AI executes through the Nitrosend API. The platform connects to Shopify to automate abandoned cart recovery, browse abandonment, order confirmations, and post-purchase flows.
Sell more with the Omnisend email marketing app, plus SMS, newsletters, and web push — turn visitors into repeat customers. Connect ChatGPT or Claude to Omnisend via MCP: create campaigns and build segments without leaving the chat. Omnisend's AI marketing writes on-brand copy and powers product recommendations.
- Describe campaigns in plain language and AI builds them for you
- Automate abandoned cart, order, and post-purchase email sequences
- Design branded email templates that match your Shopify store
- Easily create & send email marketing, newsletters & global SMS campaigns
- Grow your email list with exit-intent popups, spin-to-win, & more signup forms
- Ready-made email marketing templates for Summer Sales & more–no coding needed
- Easily set up abandoned carts with one click, plus welcome & browse abandonment
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Omnisend Email Marketing & SMS | |
|---|---|---|
| Detected stores | Not published | 42,618 |
| Net store change, 28 days | 0 | −16 |
| Stores added, 28 days | Not enough data | 594 |
| Big-brand share | Not enough data | 11% |
| Top store categories | Not published | Apparel & Accessories, Health & Beauty, Home & Garden |
| Top store countries | Not published | United States, United Kingdom, Australia |
Reviews
| Measure | Omnisend Email Marketing & SMS | |
|---|---|---|
| App Store rating | Not published | 4.7 ★ |
| App Store reviews | Not published | 3,202 |
| New reviews, 28 days | Not enough data | 15 |
| Reviewers a year or more in | Not enough data | 27% |
Pricing
| Measure | Omnisend Email Marketing & SMS | |
|---|---|---|
| Free plan | Not listed | Yes |
| Lowest paid monthly plan | $20/month | $16/month(ahead) |
| Longest free trial | Not listed | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | Omnisend Email Marketing & SMS | |
|---|---|---|
| Shopify category rank | Not enough data | #11 |
| Shopify App Charts | Not on this week’s charts | #10 on the Shoplist 100 |
| Built for Shopify | No | No |
| Launched | Nov 6, 2026 | Mar 10, 2014 |
| Languages | 1 | 1 |
| Developer | Nitrosend | Omnisend |
FAQ
Nitrosend and Omnisend Email Marketing & SMS: common questions
- Is Nitrosend or Omnisend Email Marketing & SMS cheaper?
- Only Omnisend Email Marketing & SMS lists a free plan. Paid plans start at $20/month for Nitrosend and $16/month for Omnisend Email Marketing & SMS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Nitrosend lists 3 the others don’t mention, such as Bulk editing, Follow-up emails, Rewards. Omnisend Email Marketing & SMS lists 27 the others don’t mention, such as A/B testing, Analytics, Automations, Campaigns. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.