NightOwl Multi Wishlist vs XB Wishlist

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for NightOwl Multi Wishlist, Nov 8, 2026 for XB Wishlist.

The short answer

  • Both list a free plan. Paid plans start at $5/month for NightOwl Multi Wishlist and $11.95/month for XB Wishlist.
  • XB Wishlist lists 8 features NightOwl Multi Wishlist’s listing doesn’t mention, including Custom branding, Custom icons, Multi-language.

Head to head

Detected stores

NightOwl Multi Wishlist: —
XB Wishlist: 1,459

App Store reviews

NightOwl Multi Wishlist: —
XB Wishlist: 63

Stores added, 28 days

NightOwl Multi Wishlist: —
XB Wishlist: 28
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Categories
  • Wishlists
  • Wishlists
Languages
  • English
  • English
Launched
May 19, 2026
Sep 4, 2024
Built for Shopify
Not badged
Built for Shopify
Reviews per month
—
9 last full month
Detected stores
0active installs
1,459active installs
  • oVertone Color
  • Matt & Nat Canada
  • Made With Love Bridal
  • Kaushalya Art Jewellery
  • Voltas
+1,454 more
Most common store size
—
201-500 products20%
Top countries
—
  • United States14%
  • India7%
  • United Kingdom5%

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510AugOctDecFebAprJulSepXB Wishlist: 5 reviews in August 2025XB Wishlist: 7 reviews in September 2025XB Wishlist: 6 reviews in October 2025XB Wishlist: 6 reviews in November 2025XB Wishlist: 2 reviews in December 2025XB Wishlist: 5 reviews in January 2026XB Wishlist: 5 reviews in February 2026XB Wishlist: 2 reviews in March 2026XB Wishlist: 4 reviews in April 2026XB Wishlist: 3 reviews in June 2026XB Wishlist: 6 reviews in July 2026XB Wishlist: 9 reviews in September 2026
NightOwl Multi WishlistXB WishlistCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $19/month
From $0 to $25.95/month
Plans
FreeFree
Plus$5/month
7-day free trial
Pro$19/month
7-day free trial
FreeFree
  • · Basic analytics
  • · Basic wishlist page
  • · Export/Import wishlists (CSV)
  • · Guest wishlist (no login required)
  • · Multiwishlist
  • · Save for Later in cart
Basic$11.95/month
7-day free trial
  • · Advanced analytics
  • · Advanced styling
  • · Back-in-stock email alerts
  • · Everything in Free
  • · Multi-language support
  • · Price drop notifications
Pro$25.95/month
7-day free trial
  • · Advanced email marketing
  • · Collaborator wishlist
  • · Everything in Basic
  • · Product recommendations
  • · Shopify POS integration
Coverage
8 of 16 features50%
14 of 16 features88%
Unique strengths
  • In-store registry
  • Multiple lists
  • Custom branding
  • Custom icons
  • Multi-language
  • Price alerts
  • +4 more
Wishlists
50%8/16
88%14/16
Customization
17%1/6
100%6/6
List management
60%3/5
80%4/5
List types
80%4/5
80%4/5
268onlybothonly
NightOwl Multi WishlistXB Wishlist16 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
—
—
How it sells itself

Let shoppers save products, create multiple wishlist collections, and return to buy anytime. Enable guest wishlists, sync across devices, and allow adding from product, collection, cart, and checkout pages. Improve retention, reduce drop-offs, and upscale conversions with a speedy, mobile-first wishlist experience built for modern Shopify stores.

Many shoppers aren't ready to buy on their first visit. XB Wishlist gives them a place to keep that intent and a reason to come back. Shoppers save from product cards, product pages, and the cart, with no account needed. When a saved item drops in price, returns to stock, or runs low, the app emails them through System Mail, SMTP, Klaviyo, or Flow. Analytics show which saved products reach cart and checkout.

Key points
  • Add to wishlist from product, category listing, cart & checkout pages
  • Enable guest wishlist to capture intent without login friction
  • Create multiple wishlist collections for organized, purposeful shopping
  • Mobile-first wishlist UI for seamless shopping experience
  • Simple setup and integration with your store.
  • Customers can access their wishlist from their account.
  • Tailor the wishlist button to your store’s design.
  • Customers can save items and share their wishlists.
Screenshots
NightOwl Guest Wishlist Shopify App by MageDelight
NightOwl Multi Wishlist Shopify App by MageDelightNightOwl Multi Wishlist Shopify App by MageDelightNightOwl Add Products to Wishlist Shopify App by MageDelight
Drive sales through wishlist sharing
Track product trends and wishlistsFlexible wishlist button placement with custom iconsEnable direct purchase from wishlists

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureNightOwl Multi WishlistXB Wishlist
Detected storesNot published1,459as of Nov 8, 2026
Net store change, 28 days0estimated+6estimated
Stores added, 28 daysNot enough data28new and returning
Big-brand shareNot enough data10%of stores of known size
Top store categoriesNot publishedApparel & Accessories, Home & Garden, Health & Beauty
Top store countriesNot publishedUnited States, India, United Kingdom

Reviews

MeasureNightOwl Multi WishlistXB Wishlist
App Store ratingNot published4.8 ★
App Store reviewsNot published63
New reviews, 28 daysNot enough dataNot enough data
Reviewers a year or more inNot enough data0%

Pricing

MeasureNightOwl Multi WishlistXB Wishlist
Free planYesYes
Lowest paid monthly plan$5/month(ahead)$11.95/month
Longest free trial7 days7 days
Plans listed33

Listing

MeasureNightOwl Multi WishlistXB Wishlist
Shopify category rank#169in Wishlists#13(ahead)in Wishlists
Shopify App ChartsNot on this week’s charts#9 in Wishlists
Built for ShopifyNoYes
LaunchedMay 19, 2026Sep 4, 2024
Languages1English1English
DeveloperKrish TechnoLabsXB

FAQ

NightOwl Multi Wishlist and XB Wishlist: common questions

Is NightOwl Multi Wishlist or XB Wishlist cheaper?
Both list a free plan. Paid plans start at $5/month for NightOwl Multi Wishlist and $11.95/month for XB Wishlist. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
NightOwl Multi Wishlist lists 2 the others don’t mention, such as In-store registry, Multiple lists. XB Wishlist lists 8 the others don’t mention, such as Custom branding, Custom icons, Multi-language, Price alerts. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for NightOwl Multi Wishlist, Nov 8, 2026 for XB Wishlist; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for NightOwl Multi Wishlist, Nov 8, 2026 for XB Wishlist. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.