NeoProfit: AI Profit Tracker vs TheTruPoint: Analytics, AI
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 30, 2026 for NeoProfit, Nov 9, 2026 for TheTruPoint.
The short answer
- On the Shopify App Store: NeoProfit 5.0 from 2 reviews and TheTruPoint 5.0 from 5 reviews.
- Both list a free plan. Paid plans start at $9.50/month for NeoProfit and $49/month for TheTruPoint.
- TheTruPoint lists 11 features NeoProfit’s listing doesn’t mention, including Activity tracking, Benchmarking, Cohort analysis.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free
- · All Features
- · Up to 100 orders/month
Starter
- · Ad spend integration
- · COGS & shipping cost tracking
- · Claude Powered AI Profit Insights
- · Customer lifetime value (LTV)
- · Net profit dashboard
- · P&L report
Growth
- · Everything in Starter
- · Priority support
- · Up to 1,500 orders/month
Scale
- · Everything in Growth
- · Lowest overage rate ($0.03/order)
- · Priority support
- · Up to 5,000 orders/month
Free
- · Daily & weekly performance summaries
- · Real-time store performance monitoring
- · Revenue, orders, ROAS & AOV tracking
- · Unified sales & performance dashboard
- · Up to 500 orders per month
- · WhatsApp & email performance alerts
Value
- · + Everything in Free
- · AOV, LTV & RTO by customer segment
- · Custom alert thresholds
- · New, repeat, loyal & at-risk segments
- · Retention & win-back insights
- · Up to 2,500 orders per month
Pro
- · ++ Everything in Value
- · AI diagnosis & recommended actions
- · Category performance benchmarks
- · Multi-touch marketing attribution
- · Profit by product, channel & region
- · True CAC & ROAS by channel
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureShopify shows revenue. NeoProfit shows what you actually keep. Track real net profit after COGS, shipping, transaction fees, ad spend, refunds, and chargebacks. Connect TikTok Ads, set product and bundle costs, and see margins by order, SKU, customer LTV, cohort, and day. AI insights help flag low-margin products, bad ROAS, loss-making days, and profit leaks before you scale them.
Most Shopify stores are scaling campaigns that look profitable and aren't. Last-click attribution can overstate ROAS by up to 75%, meaning you're rewarding the wrong channels while real winners get starved of budget.
- Real-time net profit dashboard after COGS, fees, ad spend, and shipping
- Product analytics ranked by margin — find your winners by SKU
- Ad platform integration pulls daily spend into every profit calc
- AI insights flag thin margins, loss-making days, and low ROAS
- Server-side pixel captures conversions that browser-based tracking misses.
- Multi-touch attribution shows exactly which channels drive your revenue.
- Pre-built and custom dashboards unify all your store KPIs in one place.
- AI powered analysis to understand your store data.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  NeoProfit |  TheTruPoint |
|---|---|---|
| Detected stores | Not published | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Apparel & Accessories |
| Top store countries | Not published | Not published |
Reviews
| Measure | NeoProfit | TheTruPoint |
|---|---|---|
| App Store rating | 5.0 ★ | 5.0 ★ |
| App Store reviews | 2 | 5(ahead) |
| New reviews, 28 days | Not enough data | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | NeoProfit | TheTruPoint |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $9.50/month(ahead) | $49/month |
| Longest free trial | 7 days | Not listed |
| Plans listed | 4 | 3 |
Listing
| Measure | NeoProfit | TheTruPoint |
|---|---|---|
| Shopify category rank | #480 | #272(ahead) |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | May 11, 2026 | Mar 31, 2026 |
| Languages | 1 | 1 |
| Developer | NeoDev | Elevare Techinex |
FAQ
NeoProfit and TheTruPoint: common questions
- Is NeoProfit or TheTruPoint cheaper?
- Both list a free plan. Paid plans start at $9.50/month for NeoProfit and $49/month for TheTruPoint. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, NeoProfit or TheTruPoint?
- On the Shopify App Store: NeoProfit 5.0 from 2 reviews and TheTruPoint 5.0 from 5 reviews.
- What features does each app list that the other doesn’t?
- NeoProfit lists 4 the others don’t mention, such as Abandoned cart, Lifetime value (LTV), Profit insights, Purchase tracking. TheTruPoint lists 11 the others don’t mention, such as Activity tracking, Benchmarking, Cohort analysis, Data export. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 30, 2026 for NeoProfit, Nov 9, 2026 for TheTruPoint; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 30, 2026 for NeoProfit, Nov 9, 2026 for TheTruPoint. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.