NATIVE OPTIONS vs SB Product Options, Variants
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Oct 13, 2026 for NATIVE OPTIONS, Nov 8, 2026 for SB Product Options, Variants.
The short answer
- Both list a free plan. Paid plans start at $19/month for NATIVE OPTIONS and $2.99/month for SB Product Options, Variants.
Head to head
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Free (Manual Mode)
- · Assign individual products manually
Pro (Automation)
- · Rules Engine for catalog-wide automation
Developer
- · All field types included
- · Color & text swatches
- · File upload & calendar
- · Free for Development Stores
- · Unlimited option sets
Essential Plan
- · Color & text swatches
- · Dropdown, checkbox & radio
- · File upload & calendar fields
- · Number & textarea inputs
- · Premium support with experts
- · Static text & custom labels
Plus Plan
- · Add-on pricing for options
- · Apply options to collections
- · Bulk status management on listing page
- · Custom CSS styling support
- · Custom pricing for option sets
- · Everything in Essential plan
Pro Plan
- · Everything in Plus plan
- · Full pricing control per option
- · Per-value add-on pricing
- · Priority onboarding 24/7 support
- · Select product(s) with conditions, Bulk
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureNative Options helps merchants add custom product options without relying on client-side JavaScript injection. Build option sets with color swatches, file uploads, date pickers, conditional logic, and add-on pricing. Option fields are server-rendered with the product page HTML using Theme App Extensions, and option configuration is stored with metaobjects so your setup stays closer to native platform behavior.
SB Product Options, Variants helps merchants add custom option fields to products and collections without editing theme code. Collect buyer input using text fields, selections, swatches, dates, and file uploads before checkout. Assign option sets automatically, charge additional prices for customizations, validate required fields, customize styling, and translate all customer-facing text.
- Options render server-side: zero layout shift, zero CLS, instant page loads.
- Break Shopify's 100-variant limit: add unlimited options via Metaobjects.
- Bulk-assign option sets to thousands of products using Collections or Tags.
- Color swatches, file uploads, date pickers, and conditional logic built-in.
- Versatile Options: Create a wide range of options with multiple fields.
- Easy Configuration: Easily configure your product options into Shopify Admin.
- Real-time Updates: Instantly see how your options will appear on your product.
- Tailor the look and feel of your options to match your store's branding.








All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure | NATIVE OPTIONS | SB Product Options, Variants |
|---|---|---|
| Detected stores | Not published | 3 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | Not enough data | Not enough data |
| Top store categories | Not published | Baby & Toddler, Home & Garden, Sporting Goods |
| Top store countries | Not published | Ireland, Nigeria |
Reviews
| Measure | NATIVE OPTIONS | SB Product Options, Variants |
|---|---|---|
| App Store rating | Not published | 5.0 ★ |
| App Store reviews | Not published | 1 |
| New reviews, 28 days | Not enough data | 0 |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | NATIVE OPTIONS | SB Product Options, Variants |
|---|---|---|
| Free plan | Yes | Yes |
| Lowest paid monthly plan | $19/month | $2.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 2 | 4 |
Listing
| Measure | NATIVE OPTIONS | SB Product Options, Variants |
|---|---|---|
| Shopify category rank | #140 | #272 |
| Shopify App Charts | Not on this week’s charts | Not on this week’s charts |
| Built for Shopify | No | No |
| Launched | Mar 23, 2026 | Mar 5, 2024 |
| Languages | 1 | 1 |
| Developer | Amer tech | Startbit IT Solutions Pvt. Ltd. |
FAQ
NATIVE OPTIONS and SB Product Options, Variants: common questions
- Is NATIVE OPTIONS or SB Product Options, Variants cheaper?
- Both list a free plan. Paid plans start at $19/month for NATIVE OPTIONS and $2.99/month for SB Product Options, Variants. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Oct 13, 2026 for NATIVE OPTIONS, Nov 8, 2026 for SB Product Options, Variants; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Oct 13, 2026 for NATIVE OPTIONS, Nov 8, 2026 for SB Product Options, Variants. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.








