Mobile App Builder ‑ NAPPS vs Wrapely

Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 7, 2026 for Mobile App Builder, Oct 13, 2026 for Wrapely.

The short answer

  • Both list a free plan. Paid plans start at $299/month for Mobile App Builder and $49/month for Wrapely.
  • Mobile App Builder lists 15 features Wrapely’s listing doesn’t mention, including Abandoned cart, Auto-notifications, Back in stock.

Head to head

App Store reviews

Mobile App Builder: 34
Wrapely: —
Open this comparison in ShoplistFree account. Every feature, store and change, side by side.
Pitch
—
—
Developer
Categories
  • Mobile app builder
  • Selling online - Other
  • Mobile app builder
Languages
  • English
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Spanish
  • +4 more
  • English
Launched
Nov 11, 2022
May 8, 2026
Built for Shopify
Built for Shopify
Not badged
Reviews per month
1 last full month
—
Detected stores
0active installs
0active installs
Most common store size
—
—
Top countries
—
—

Momentum

New reviews each month

Review pace is the clearest public read on how fast an app is winning new merchants.

0510DecMarMayAugNovMayJulMobile App Builder ‑ NAPPS: 2 reviews in December 2024Mobile App Builder ‑ NAPPS: 1 reviews in February 2025Mobile App Builder ‑ NAPPS: 2 reviews in March 2025Mobile App Builder ‑ NAPPS: 2 reviews in April 2025Mobile App Builder ‑ NAPPS: 1 reviews in May 2025Mobile App Builder ‑ NAPPS: 6 reviews in July 2025Mobile App Builder ‑ NAPPS: 1 reviews in August 2025Mobile App Builder ‑ NAPPS: 1 reviews in September 2025Mobile App Builder ‑ NAPPS: 1 reviews in November 2025Mobile App Builder ‑ NAPPS: 5 reviews in January 2026Mobile App Builder ‑ NAPPS: 2 reviews in May 2026Mobile App Builder ‑ NAPPS: 1 reviews in July 2026
Mobile App BuilderWrapelyCompleted months only
Free options
Free planFree trial
Free planFree trial
Monthly range
From $0 to $999/month
From $0 to $199/month
Plans
StarterFree
  • · Choose your plan at launch
  • · Help with your app setup
  • · Test for free until you launch
Business$299/month
  • · 1 drop and 3 lookbooks
  • · 3 product page layouts
  • · App analytics dashboard
  • · Native iOS and Android app
  • · Push notifications and automations
  • · Real-time Shopify sync
Scale$499/month
  • · 20 shoppable videos
  • · 3 drops and 10 lookbooks
  • · 5 product page layouts
  • · Bulk discounts through CSV import
  • · Custom brand fonts and icons
  • · Dedicated account manager
Enterprise$999/month
  • · Custom app design
  • · Custom features
  • · Custom integrations
  • · Design and notifications per market
  • · NAPPS Expresso included
  • · Unlimited shoppable videos
StarterFree
pro$49/month
pro-plus$99/month
growth$199/month
Coverage
20 of 21 features95%
6 of 21 features29%
Unique strengths
  • Abandoned cart
  • Auto-notifications
  • Back in stock
  • Banners
  • +11 more
  • Segments
Mobile app builder
95%20/21
29%6/21
Customization
100%12/12
33%4/12
Push notifications
89%8/9
22%2/9
1551onlybothonly
Mobile App BuilderWrapely21 features listed across both App Store listings

Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.

See every feature
Works with also listed by another
  • Checkout
  • Klavyio
  • Loyalty Lion
  • Smile.io
  • Judge.me
  • Stamped.io
  • Yotpo
—
How it sells itself

NAPPS turns your Shopify or Shopify Plus store into native iOS and Android apps. Design screens without code and keep products, inventory, and prices in sync with Shopify. Send automated push notifications for abandoned carts, restocks, and order updates. Run app-only campaigns and connect loyalty tools. Shoppable videos are available on Scale and Enterprise.

Wrapely lets you turn your Shopify store into a native iOS and Android app in just a few minutes. No coding needed. Your products and content stay in sync automatically, and you can change the look and layout from one simple dashboard. Publish and update your app anytime.

Key points
  • Customize your mobile app with our powerful builder and create your own themes
  • Integrate seamlessly your mobile app with your favorite shopify apps
  • Access to a dedicated account manager to guide through all the process for free
  • Send unlimited personalized push notifications to retain, engage and drive sales
  • Turn your online store into an iOS and Android app in minutes
  • No coding required, manage everything from one simple dashboard
  • Products and collections sync automatically in real time
  • Customize branding, layout, and navigation with a few clicks
Screenshots
Mobile App Builder Showcase
Customize your Mobile App ThemeShopify Integrations: Klavyio, Reviews, LoyaltiesCustomize your App Product Screen
Wrapely dashboard with Android and iOS app build options
Wrapely homepage showing website to mobile app conversionWrapely dashboard with Android and iOS app build optionsWrapely platform showing steps to turn a website into an app

All the numbers

Every figure, side by side

A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.

Showing only the rows where the apps differ.

Adoption

MeasureMobile App BuilderWrapely
Detected storesNot publishedNot published
Net store change, 28 days0estimated0estimated
Stores added, 28 daysNot enough dataNot enough data
Big-brand shareNot enough dataNot enough data
Top store categoriesNot publishedNot published
Top store countriesNot publishedNot published

Reviews

MeasureMobile App BuilderWrapely
App Store rating5.0 ★Not published
App Store reviews34Not published
New reviews, 28 days0Not enough data
Reviewers a year or more inNot enough dataNot enough data

Pricing

MeasureMobile App BuilderWrapely
Free planYesYes
Lowest paid monthly plan$299/month$49/month(ahead)
Longest free trialNot listedNot listed
Plans listed44

Listing

MeasureMobile App BuilderWrapely
Shopify category rank#10(ahead)in Mobile app builder#73in Mobile app builder
Shopify App ChartsNot on this week’s chartsNot on this week’s charts
Built for ShopifyYesNo
LaunchedNov 11, 2022May 8, 2026
Languages8English, Portuguese (Brazil), Portuguese (Portugal)1English
DeveloperNAPPSWrapely

FAQ

Mobile App Builder and Wrapely: common questions

Is Mobile App Builder or Wrapely cheaper?
Both list a free plan. Paid plans start at $299/month for Mobile App Builder and $49/month for Wrapely. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
What features does each app list that the other doesn’t?
Mobile App Builder lists 15 the others don’t mention, such as Abandoned cart, Auto-notifications, Back in stock, Banners. Wrapely lists 1 the others don’t mention, such as Segments. A feature missing from a listing may still be supported; this compares what each App Store listing says.
Where does this comparison’s data come from?
Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 7, 2026 for Mobile App Builder, Oct 13, 2026 for Wrapely; estimated figures are labeled.

How Shoplist compares apps

Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 7, 2026 for Mobile App Builder, Oct 13, 2026 for Wrapely. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.