Nabu: Google Ads Retargeting vs TV Retargeter
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 10, 2026 for Nabu, Oct 13, 2026 for TV Retargeter.
The short answer
- Nabu lists 11 features TV Retargeter’s listing doesn’t mention, including Audience segments, Automated campaigns, Behavior.
Head to head
Retarget with Google remarketing & Google retargeting pixel
- United States
- United Kingdom
- Germany
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · 1-click automatic pixel creation
- · 1-click automatic pixel installation
- · 10 Orders Included
- · Audience creation in Google Ads
- · Standard Remarketing
Advanced
- · 1-click automatic pixel creation
- · 1-click automatic pixel installation
- · Audience creation in Google Ads
- · Dynamic Remarketing
- · Priority Support
- · Standard Remarketing
Free
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual Google remarketing code breaks when Google updates it or themes change. Nabu installs the Google Ads retargeting pixel in 1 click, no theme edits. Choose Google dynamic remarketing, with product images and prices from Merchant Center, or standard retargeting.
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- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
- Connected TV with retargeting
- Professionally produced pre-made and custom TV commercials, or upload your own.
- Advanced persona-based targeting
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu |  TV Retargeter |
|---|---|---|
| Detected stores | 1,693 | Not published |
| Net store change, 28 days | −28 | 0 |
| Stores added, 28 days | 3 | Not enough data |
| Big-brand share | 19% | Not enough data |
| Top store categories | Apparel & Accessories, Home & Garden, Health & Beauty | Not published |
| Top store countries | United States, United Kingdom, Germany | Not published |
Reviews
| Measure | Nabu | TV Retargeter |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 107 | Not published |
| New reviews, 28 days | 0 | Not enough data |
| Reviewers a year or more in | Not enough data | Not enough data |
Pricing
| Measure | Nabu | TV Retargeter |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $19.99/month | No monthly plan listed |
| Longest free trial | 7 days | Not listed |
| Plans listed | 2 | 1 |
Listing
| Measure | Nabu | TV Retargeter |
|---|---|---|
| Shopify category rank | #60(ahead) | #301 |
| Shopify App Charts | #14 in Ads | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Oct 25, 2017 | Nov 3, 2022 |
| Languages | 8 | 1 |
| Developer | AdNabu Global, Inc. | AdCritter |
FAQ
Nabu and TV Retargeter: common questions
- What features does each app list that the other doesn’t?
- Nabu lists 11 the others don’t mention, such as Audience segments, Automated campaigns, Behavior, Custom audiences. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 10, 2026 for Nabu, Oct 13, 2026 for TV Retargeter; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 10, 2026 for Nabu, Oct 13, 2026 for TV Retargeter. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.