Nabu: Meta & Facebook Pixel vs Zongo Facebook Pixel & Tiktok
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 3, 2026 for Nabu, Oct 13, 2026 for Zongo Facebook Pixel & Tiktok.
The short answer
- Nabu is detected on 145× as many Shopify stores as Zongo Facebook Pixel & Tiktok: 871 vs 6 as of Nov 3, 2026 for Nabu, Oct 13, 2026 for Zongo Facebook Pixel & Tiktok.
- On the Shopify App Store: Nabu 4.9 from 237 reviews and Zongo Facebook Pixel & Tiktok 5.0 from 3 reviews.
- Paid plans start at $8.99/month for Nabu and $3.99/month for Zongo Facebook Pixel & Tiktok.
- Nabu lists 25 features Zongo Facebook Pixel & Tiktok’s listing doesn’t mention, including Abandoned cart, Analytics dashboard, Audience segments.
Head to head
- United States
- India
- United Kingdom
- Mexico
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · 1 conversion API
- · Basic Analytics
- · Basic Events Tracking
- · Pixel Target Settings
- · Standard support
- · Tax / Shipping Settings
Advanced
- · 5 cAPI Integration
- · Advanced Analytics
- · Advanced Events Tracking
- · Post-Purchase Tracking
- · Tax/ Shipping Settings
- · UTM parameters setting
Plus
- · 24/7 Priority Support
- · Advanced Analytics & Events Tracking
- · Content ID Parameters
- · Lookalike & Custom Audience Builder
- · Tax/ Shipping Settings
- · UTM parameters setting
Shopify Basic
- · All Pixels
- · Collection Pixels
- · Conversion & Server-side APIs
- · Entire Store
- · Facebook & Tiktok Pixels
- · Live Support
Shopify Plan Users
- · All Pixels
- · Collection Pixels
- · Conversion & Server-side APIs
- · Entire Store
- · Facebook & Tiktok Pixels
- · Live Support
Shopify Advanced
- · All Pixels
- · Collection Pixels
- · Conversion & Server-side APIs
- · Entire Store
- · Facebook & Tiktok Pixels
- · Live Support
Shopify Plus
- · All Pixels
- · Collection Pixels
- · Conversion & Server-side APIs
- · Entire Store
- · Facebook & Tiktok Pixels
- · Live Support
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual pixel code misses sales and breaks when themes change. Nabu installs your Facebook pixel and Instagram pixels in 1 click, with no theme edits. The Meta Conversions API sends server events past iOS 14 limits, Meta pixel deduplication counts each order once and advanced matching improves Meta event matching.
Zongo Facebook & TikTok Pixel – the ultimate tool for turbocharging social media ad campaigns on Facebook Ads & TikTok Ads. Track customer behavior with precision using Conversion API, Server Side Tracking, UTMs, TikTok Pixel, and Facebook Pixel events, ensuring reliable data for better decision-making with detailed analytics.
- Server-side tracking for Facebook, Meta & Instagram Pixels using Conversion API
- Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
- Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
- Analytics for all Facebook Ads events - Purchase, Add to Cart, Begin Checkout
- Server-side tracking for Facebook & TikTok Pixels.
- Add multiple pixels for collections, tags and page wise.
- Pre-built data layer with e-commerce events.
- Utilize advanced tracking: conversion API, server-side events, audience/feed.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu |  Zongo Facebook Pixel & Tiktok |
|---|---|---|
| Detected stores | 871(ahead) | 6 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 11% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Health & Beauty, Home & Garden |
| Top store countries | United States, India, United Kingdom | Mexico, United Kingdom |
Reviews
| Measure | Nabu | Zongo Facebook Pixel & Tiktok |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 237(ahead) | 3 |
| New reviews, 28 days | 5(ahead) | 0 |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | Nabu | Zongo Facebook Pixel & Tiktok |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $8.99/month | $3.99/month(ahead) |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 4 |
Listing
| Measure | Nabu | Zongo Facebook Pixel & Tiktok |
|---|---|---|
| Shopify category rank | #18(ahead) | #310 |
| Shopify App Charts | #23 in Ads | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 27, 2024 | May 24, 2024 |
| Languages | 8 | 1 |
| Developer | AdNabu Global, Inc. | Upquads |
FAQ
Nabu and Zongo Facebook Pixel & Tiktok: common questions
- Which is more popular, Nabu or Zongo Facebook Pixel & Tiktok?
- Nabu is detected on 145× as many Shopify stores as Zongo Facebook Pixel & Tiktok: 871 vs 6 as of Nov 3, 2026 for Nabu, Oct 13, 2026 for Zongo Facebook Pixel & Tiktok.
- Is Nabu or Zongo Facebook Pixel & Tiktok cheaper?
- Paid plans start at $8.99/month for Nabu and $3.99/month for Zongo Facebook Pixel & Tiktok. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Nabu or Zongo Facebook Pixel & Tiktok?
- On the Shopify App Store: Nabu 4.9 from 237 reviews and Zongo Facebook Pixel & Tiktok 5.0 from 3 reviews.
- What features does each app list that the other doesn’t?
- Nabu lists 25 the others don’t mention, such as Abandoned cart, Analytics dashboard, Audience segments, Behavior. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 3, 2026 for Nabu, Oct 13, 2026 for Zongo Facebook Pixel & Tiktok; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 3, 2026 for Nabu, Oct 13, 2026 for Zongo Facebook Pixel & Tiktok. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.