Nabu: Meta & Facebook Pixel vs XITAPPS PIXELS
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 8, 2026.
The short answer
- Nabu is detected on 518× as many Shopify stores as XITAPPS PIXELS: 1,036 vs 2 as of Nov 8, 2026.
- On the Shopify App Store: Nabu 4.9 from 123 reviews and XITAPPS PIXELS 5.0 from 1 reviews.
- Paid plans start at $8.99/month for Nabu and $14.99/month for XITAPPS PIXELS.
- XITAPPS PIXELS lists 8 features Nabu’s listing doesn’t mention, including Activity tracking, Bid optimization, Funnel analysis.
Head to head
- United States
- India
- United Kingdom
- Hong Kong
- United States
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · 1 conversion API
- · Basic Analytics
- · Basic Events Tracking
- · Pixel Target Settings
- · Standard support
- · Tax / Shipping Settings
Advanced
- · 5 cAPI Integration
- · Advanced Analytics
- · Advanced Events Tracking
- · Post-Purchase Tracking
- · Tax/ Shipping Settings
- · UTM parameters setting
Plus
- · 24/7 Priority Support
- · Advanced Analytics & Events Tracking
- · Content ID Parameters
- · Lookalike & Custom Audience Builder
- · Tax/ Shipping Settings
- · UTM parameters setting
Starter
- · 3 Pixels
- · Conversion API for all pixels
- · Real Time Event Submit
- · Resolve Event Missing Issue
- · Server Side Tracking
- · Unlimited Event
Plus
- · 6 Pixels
- · Conversion API for all pixels
- · Real Time Event Submit
- · Resolve Event Missiing Issue
- · Server Side Tracking
- · Unlimited Event
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual pixel code misses sales and breaks when themes change. Nabu installs your Facebook pixel and Instagram pixels in 1 click, with no theme edits. The Meta Conversions API sends server events past iOS 14 limits, Meta pixel deduplication counts each order once and advanced matching improves Meta event matching.
XITAPPS PIXELS enhances your ad strategy by providing accurate Facebook event tracking through seamless server-side integration with the Facebook Conversion API (CAPI). Easily set up and manage multiple Facebook Pixels on your Shopify store to capture every conversion event, eliminating data loss caused by browser restrictions, ad blockers, or iOS updates.
- Server-side tracking for Facebook, Meta & Instagram Pixels using Conversion API
- Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
- Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
- Analytics for all Facebook Ads events - Purchase, Add to Cart, Begin Checkout
- Overcome iOS ad blocking issues to ensure no conversion event is missed.
- Seamlessly integrate with Shopify and Facebook for streamlined event tracking.
- Manage multiple pixels for niche targeting and comprehensive ad insights.
- Capture every conversion event accurately with Facebook server-side tracking.
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu | XITAPPS PIXELS |
|---|---|---|
| Detected stores | 1,036(ahead) | 2 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Apparel & Accessories, Luggage & Bags |
| Top store countries | United States, India, United Kingdom | Hong Kong, United States |
Reviews
| Measure | Nabu | XITAPPS PIXELS |
|---|---|---|
| App Store rating | 4.9 ★ | 5.0 ★(ahead) |
| App Store reviews | 123(ahead) | 1 |
| New reviews, 28 days | 4(ahead) | 0 |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | Nabu | XITAPPS PIXELS |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $8.99/month(ahead) | $14.99/month |
| Longest free trial | 7 days | 7 days |
| Plans listed | 3 | 2 |
Listing
| Measure | Nabu | XITAPPS PIXELS |
|---|---|---|
| Shopify category rank | #19(ahead) | #266 |
| Shopify App Charts | #23 in Ads | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 27, 2024 | Aug 14, 2024 |
| Languages | 8 | 1 |
| Developer | AdNabu Global, Inc. | XITAPPS |
FAQ
Nabu and XITAPPS PIXELS: common questions
- Which is more popular, Nabu or XITAPPS PIXELS?
- Nabu is detected on 518× as many Shopify stores as XITAPPS PIXELS: 1,036 vs 2 as of Nov 8, 2026.
- Is Nabu or XITAPPS PIXELS cheaper?
- Paid plans start at $8.99/month for Nabu and $14.99/month for XITAPPS PIXELS. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- Which has better reviews, Nabu or XITAPPS PIXELS?
- On the Shopify App Store: Nabu 4.9 from 123 reviews and XITAPPS PIXELS 5.0 from 1 reviews.
- What features does each app list that the other doesn’t?
- Nabu lists 7 the others don’t mention, such as Abandoned cart, Checkout analytics, Device, Impression counts. XITAPPS PIXELS lists 8 the others don’t mention, such as Activity tracking, Bid optimization, Funnel analysis, Location-based. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 8, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 8, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.