Nabu: Meta & Facebook Pixel vs SuperPixel ‑ Meta Pixel API
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 13, 2026 for Nabu, Oct 13, 2026 for SuperPixel.
The short answer
- Paid plans start at $8.99/month for Nabu and $29/month for SuperPixel.
- Nabu lists 13 features SuperPixel’s listing doesn’t mention, including Abandoned cart, Audience segments, Behavior.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · 1 conversion API
- · Basic Analytics
- · Basic Events Tracking
- · Pixel Target Settings
- · Standard support
- · Tax / Shipping Settings
Advanced
- · 5 cAPI Integration
- · Advanced Analytics
- · Advanced Events Tracking
- · Post-Purchase Tracking
- · Tax/ Shipping Settings
- · UTM parameters setting
Plus
- · 24/7 Priority Support
- · Advanced Analytics & Events Tracking
- · Content ID Parameters
- · Lookalike & Custom Audience Builder
- · Tax/ Shipping Settings
- · UTM parameters setting
Super VIP
- · Ad spend beside your sales
- · Consent-aware, GDPR friendly
- · Full checkout funnel tracking
- · Orders matched to browser events
- · Refunds adjust reported revenue
- · Reports with custom date ranges
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual pixel code misses sales and breaks when themes change. Nabu installs your Facebook pixel and Instagram pixels in 1 click, with no theme edits. The Meta Conversions API sends server events past iOS 14 limits, Meta pixel deduplication counts each order once and advanced matching improves Meta event matching.
SuperPixel sends your store's conversion events to Meta directly from your server using the Conversions API, so campaigns keep receiving purchase data when browser pixels are blocked or fail to load. Events are matched against your Shopify orders, so a sale still converts when the browser event never arrived. Refunds are applied as adjustments.
- Server-side tracking for Facebook, Meta & Instagram Pixels using Conversion API
- Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
- Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
- Analytics for all Facebook Ads events - Purchase, Add to Cart, Begin Checkout
- Sends conversions to Meta from your server, past blocked browser pixels
- Matches every event to your Shopify orders before reporting to Meta
- Applies refunds and cancellations as adjustments to reported revenue
- Holds back events from shoppers who have not consented to marketing
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu |  SuperPixel |
|---|---|---|
| Detected stores | 1,292 | Not published |
| Net store change, 28 days | +6 | 0 |
| Stores added, 28 days | 6 | Not enough data |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Not published |
| Top store countries | United States, India, United Kingdom | Not published |
Reviews
| Measure | Nabu | SuperPixel |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 123 | Not published |
| New reviews, 28 days | 5 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
Pricing
| Measure | Nabu | SuperPixel |
|---|---|---|
| Free plan | Not listed | Not listed |
| Lowest paid monthly plan | $8.99/month(ahead) | $29/month |
| Longest free trial | 7 days | 14 days |
| Plans listed | 3 | 1 |
Listing
| Measure | Nabu | SuperPixel |
|---|---|---|
| Shopify category rank | #19(ahead) | #246 |
| Shopify App Charts | #22 in Ads | Not on this week’s charts |
| Built for Shopify | Yes | No |
| Launched | Feb 27, 2024 | Sep 28, 2026 |
| Languages | 8 | 1 |
| Developer | AdNabu Global, Inc. | FirstBits |
FAQ
Nabu and SuperPixel: common questions
- Is Nabu or SuperPixel cheaper?
- Paid plans start at $8.99/month for Nabu and $29/month for SuperPixel. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Nabu lists 13 the others don’t mention, such as Abandoned cart, Audience segments, Behavior, Checkout analytics. SuperPixel lists 9 the others don’t mention, such as Ad spend, AI targeting, Click-through rates, Cost per acquisition. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 13, 2026 for Nabu, Oct 13, 2026 for SuperPixel; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 13, 2026 for Nabu, Oct 13, 2026 for SuperPixel. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.