Nabu: Meta & Facebook Pixel vs Pixelwe
Two Shopify apps, side by side: detected stores, momentum, reviews, plans, listed features and who runs each. Store counts as of Nov 9, 2026.
The short answer
- Nabu is detected on 1057× as many Shopify stores as Pixelwe: 1,057 vs 1 as of Nov 9, 2026.
- Only Pixelwe lists a free plan. Paid plans start at $8.99/month for Nabu and $6.99/month for Pixelwe.
- Nabu lists 20 features Pixelwe’s listing doesn’t mention, including Abandoned cart, Audience segments, Behavior.
Head to head
- United States
- India
- United Kingdom
Momentum
New reviews each month
Review pace is the clearest public read on how fast an app is winning new merchants.
Explorer
- · 1 conversion API
- · Basic Analytics
- · Basic Events Tracking
- · Pixel Target Settings
- · Standard support
- · Tax / Shipping Settings
Advanced
- · 5 cAPI Integration
- · Advanced Analytics
- · Advanced Events Tracking
- · Post-Purchase Tracking
- · Tax/ Shipping Settings
- · UTM parameters setting
Plus
- · 24/7 Priority Support
- · Advanced Analytics & Events Tracking
- · Content ID Parameters
- · Lookalike & Custom Audience Builder
- · Tax/ Shipping Settings
- · UTM parameters setting
Free
- · 1 Conversion API
- · Basic Analytics
- · Basic Events Tracking
- · Pixel Target Settings
- · Standard Support
- · Up to 1 Pixel
Advanced
- · 5 CAPI Integrations
- · Advance Events Tracking
- · Advanced Analytics
- · Catalogue Management
- · META Ads Report
- · Priority Support
Plus
- · Ads Report
- · Advance Analytics
- · Advance Event Tracking
- · Catalogue and Feed Management
- · Priority Support
- · UTM Insights
Coverage counts what each App Store listing names. Every feature, checked off app by app, is in Shoplist.
See every featureManual pixel code misses sales and breaks when themes change. Nabu installs your Facebook pixel and Instagram pixels in 1 click, with no theme edits. The Meta Conversions API sends server events past iOS 14 limits, Meta pixel deduplication counts each order once and advanced matching improves Meta event matching.
Stop losing conversion data to Facebook's single-pixel limitation. Pixelwe lets you activate unlimited Facebook pixels and track each one independently Run pixels for different ad accounts, agencies, or products on one store. Configure per-pixel event settings so you control exactly what each pixel tracks. Add server-side Conversions API for each pixel to improve data accuracy and bypass ad blockers.
- Server-side tracking for Facebook, Meta & Instagram Pixels using Conversion API
- Unlimited Facebook Pixels or Meta Pixels with Unlimited Conversion Tracking
- Bypass iOS 14 restrictions using Conversion API for accurate conversion tracking
- Analytics for all Facebook Ads events - Purchase, Add to Cart, Begin Checkout
- Run unlimited Facebook pixels simultaneously
- Per-pixel event tracking and CAPI support
- Real-time analytics dashboard for all pixels
- UTM tracking and campaign attribution insights
All the numbers
Every figure, side by side
A green dot marks the app ahead on a measured figure. Estimates, gaps and apps that leave no storefront trace never take the lead.
Adoption
| Measure |  Nabu |  Pixelwe |
|---|---|---|
| Detected stores | 1,057(ahead) | 1 |
| Net store change, 28 days | 0 | 0 |
| Stores added, 28 days | Not enough data | Not enough data |
| Big-brand share | 9% | Not enough data |
| Top store categories | Apparel & Accessories, Health & Beauty, Home & Garden | Home & Garden |
| Top store countries | United States, India, United Kingdom | Not published |
Reviews
| Measure | Nabu | Pixelwe |
|---|---|---|
| App Store rating | 4.9 ★ | Not published |
| App Store reviews | 123 | Not published |
| New reviews, 28 days | 4 | Not enough data |
| Reviewers a year or more in | 5% | Not enough data |
FAQ
Nabu and Pixelwe: common questions
- Which is more popular, Nabu or Pixelwe?
- Nabu is detected on 1057× as many Shopify stores as Pixelwe: 1,057 vs 1 as of Nov 9, 2026.
- Is Nabu or Pixelwe cheaper?
- Only Pixelwe lists a free plan. Paid plans start at $8.99/month for Nabu and $6.99/month for Pixelwe. Shoplist compares base prices only between monthly plans in the same currency; usage charges and annual plans vary, so check each plan’s limits.
- What features does each app list that the other doesn’t?
- Nabu lists 20 the others don’t mention, such as Abandoned cart, Audience segments, Behavior, Conversion tracking. Pixelwe lists 7 the others don’t mention, such as Activity tracking, Funnel analysis, Historical analysis, Notifications. A feature missing from a listing may still be supported; this compares what each App Store listing says.
- Where does this comparison’s data come from?
- Shoplist crawls Shopify storefronts to detect which apps each store runs, and reads each app’s Shopify App Store listing for reviews, pricing, features and integrations. Store counts are as of Nov 9, 2026; estimated figures are labeled.
How Shoplist compares apps
Store counts come from Shoplist’s crawl of Shopify storefronts, which detects the apps each store runs; they are as of Nov 9, 2026. Reviews, ratings, plans, features and integrations come from each app’s Shopify App Store listing. 28-day figures are labeled when estimated, and a figure that is missing or estimated never decides who leads. Read the methodology.